Posts tagged with 'product reviews'

Start Me Up! A profile of fresh

Backed By Yammer’s David Sacks, fresh launched a site for verified consumer gadget reviews last month.

We recently spoke with the team to find out more about their plans.

50% of online feedback comes from instore buyers

Half of online customer feedback comes from those that bought products instore, according to Bazaarvoice’s Conversation Index.

The report, which is based on more than 11m pieces of user-generated content created over the past three to six months, also found that these shoppers prove to be less satisfied with the products they purchased than those who buy online.

Bazaarvoice speculates that online customer satisfaction could be higher as shoppers have more access to research, feedback from other consumers and more product options.