On the Econsultancy blog we often highlight examples of websites that offer a great user experience as it’s useful to be able to see good design in practice.
When it comes to checkouts, we’ve used ASOS and Quiksilver to demonstrate how the process should be optimised to reduce basket abandonment and increase conversions.
And we also think it’s useful to highlight examples of brands that aren’t getting it right and could do with redesigning their site to improve the user experience.
QVC falls into this category. Its checkout process feels like it hasn’t been updated in several years, and there are several major issues that could be causing lost sales...
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by David Moth
15 August 2012 10:23am
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