Posts tagged with 'RadioShack'

RadioShack's name change: Newer isn't always better

RadioShack has a new nickname. Starting this week, the company's new "brand creative platform" will be "The Shack." Beyond the fact that the less descriptive name is also less forward looking, the repositioning gets to a larger point. Where does a brand go when its focus becomes outdated?

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by Meghan Keane 03 August 2009 20:29pm 6 comments