Posts tagged with 'real-time analytics'
A business can't survive and thrive without customers, but when it comes to understanding customers, many companies feel like there's a huge gap between what they know and what they need and want to know.
In fact, companies "are desperate to understand more about their customer" according to Yesmail Interactive president Michael Fisher.
While companies like Facebook, Twitter and LinkedIn capture most of the social media spotlight, one of the world's biggest technology stalwarts, IBM, is quietly cashing in on social networking.
And Big Blue is trying doing the same thing with retail, where it sees a $20bn opportunity for software this year alone.