Posts tagged with 'register before checkout'

Which UK e-tailers are still making users register?

Making people register before they can make a purchase is a needless obstacle to put in front of customers, and has been shown in various surveys to be something that web shoppers dislike, and cite as a reason for checkout abandonment.

Plenty of retailers are still insisting on customer registration though, despite the potential for reducing abandonment rates and increasing profits by removing this step.

I've been having a look at some of the top e-commerce sites in the UK to see how many are still insisting on making shoppers register...