Research | Internet Marketing Blog

Report: Australians on Facebook 'like' TV and retail

It seems Australians are in love with giant bananas, television, food and shopping when it comes to Facebook, with the Bananas in Pyjamas Facebook page reigning in an impressive 2,032,296 fans during February 2013.

This number is almost double that of the second favourite Australian Facebook Page, Bubble O’Bill Ice Creams, which showed off a fan base of 1,272,089. Pringles Australia was just slightly behind with 1,259,733 fans, according to the latest Australian Facebook Performance report.

by Claire Brinkley 03 April 2013 22:00pm 0 comments

Online shopping: China leads the pack in the Asia-Pacific region

It seems China has some of the keenest online shoppers in the Asia-Pacific region, with Chinese consumers more likely purchase online than any other APAC country.

A new Mastercard study measured consumers’ tendencies to shop online between November and December 2012 and found that Chinese internet users shop online the most, registering a score of 102 on Mastercard’s Index for 2012, a figure that is up four points on the year prior.

According to the report, one of the main reasons for this rise in online shopping popularity in China is due to increased consumer confidence. Of those surveyed, only 21.4% felt unsecure when shopping online, down from 32.8% in 2011 and 35.3% in 2010.

by Claire Brinkley 02 April 2013 23:45pm 3 comments

Australian consumers are fickle brand fans on social media

Over 80% of Australian online users have connected with at least one brand on social media, with 29% even connecting with 10 or more brands.

But 44% have also dumped a brand on social media because they were spammed or bored with content, according to a new white paper.

The Always On report from Latitude Insights looks at how Australians are using social media in an attempt to better understand how brands connect and influence consumers online.

by Claire Brinkley 27 March 2013 22:00pm 1 comment

Australian B2B companies are lagging behind with their online profiles

Australian B2B companies are struggling with their online presence, choosing not to properly utilise social media, according to a new government-funded study.

 The report, Australia’s Social Media Presence in 2012; The Roadmap for 2013, aims to better understand how social media can help B2B businesses, looking at how the top 207 B2B companies are using social media and how this influence can convert into real world sales.

by Claire Brinkley 19 March 2013 22:00pm 1 comment

What you’re doing isn’t content marketing (or, at least, it’s not good)

Thousands of marketers are now born-again content marketers (the palm print of well-known content marketing evangelists still visible on their foreheads). A study published this week said 95% of UK marketers “do content marketing”.

It’s a milepost.

From the dark art of bloggers to the secret sauce of edgy digital marketers, content marketing’s now evolved into 'putting copy garnish on your website'.

by Ryan Skinner 18 March 2013 09:51am 3 comments

Online advertising in Australia hits $3.3 billion

Digital ad spend in Australia reached $3.3b last year, an 18% increase on 2011, according to a new Interactive Advertising Bureau (IAB) report.

Figures showed that not only did digital ad spend as a whole exceed market predictions last year but mobile advertising saw a growth of 220%, pulling in $86.2m. Year-on-year, video advertising also grew 30% to reach $90.3m.

The significant rise in figures was due to growth across all categories, including a 27% increase in Search and Directories advertising, a 10% increase in General Display advertising and a 9% increase in Classifieds advertising.

by Claire Brinkley 07 March 2013 22:00pm 0 comments

Report: Australian marketing emails missing the mark

20% of emails sent by Australian brands do not reach the intended inbox, with 2% being sent to spam and the other 18% going missing or being blocked.

This problem gets even worse if the intended reader is a Dodo or Optus subscriber, as only 57% of legitimate email were delivered to these inboxes in 2012.

In contrast, 92% of marketing emails reach their target inbox in New Zealand, with only 8% going missing.

by Claire Brinkley 05 March 2013 22:00pm 2 comments

The forgotten Australian market? Baby Boomers.

It seems Australia’s Baby Boomers are being shunned by brands and marketers who are instead focusing on younger, more tech savvy consumers - something that's already been identified as an opportunity in other countries.

According to a new Mi9 report, only 10% of Australian advertising spend is directed towards Baby Boomers, despite the fact that this age group is currently entering into a ‘Lifestyle’ stage where they have more disposable income than any other group.

And of the small number of brands who do target the over-55s, it looks like they may be entirely missing the mark, as overwhelmingly, 94% of Baby Boomers say they dislike the way advertisers currently communicate with them.

by Claire Brinkley 03 March 2013 22:00pm 1 comment

Is it time to talk about tablet retail?

What does the word mobile mean? To many companies, including those in retail, mobile is used to describe any connected device that's portable.

That makes some sense: despite the fact that there are differences between the growing number of connected devices that can fit in a pocket or bag, there are often enough similarities, at least on the surface, to justify putting them in the same bucket. But can and should the all-encompassing use of mobile translate to strategy?

by Patricio Robles 28 February 2013 16:59pm 2 comments

Learn from the best: five must have newsroom features

If you were a king, how would you deck out your royal residence? Chances are you’d invest heavily to ensure your surroundings matched the importance of your status.

So (and forgive the far from subtle analogy), if content is king, then where you host your content surely needs a similar amount of thought, care and investment?

by Adam Cranfield 28 February 2013 14:32pm 0 comments