Posts tagged with 'Research'
Two thirds of business professionals (65%) use social networking websites to help them make professional connections, new research has found.
Despite the likes of MySpace, Bebo and Facebook enjoying a reputation for popularity and frivolity among teenagers and students, the US Institute for Corporate Productivity found 65% of business people use such tools.
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by Robert Andrews
30 May 2007 17:28pm
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A human resources firm has warned that up to a third of bloggers and social network users risk the sack for posting damaging material about their employer.
Croner commissioned YouGov for a survey of 2,000 people which found 39% of bloggers admitted to publishing sensitive or damaging posts about their workplace.
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by Robert Andrews
25 May 2007 11:17am
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Google has opened up more of its search analysis data to the public in a new product offering called Hot Trends.
A cross between the search giant's parallel Zeitgeist and Trends offerings, which give journalists and other consumers access to search query popularity metrics, Hot Trends displays the hottest web searches on a more frequent basis.
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by Robert Andrews
22 May 2007 10:02am
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Internet advertising could overtake that on TV by 2011, according to one industry spokesperson.
Guy Phillipson, chief executive of the internet Advertising Bureau (IAB), made the prediction after the Advertising Association (AA) today released figures (pdf) showing online ad spend in the UK last year grew by almost a half.
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by Robert Andrews
21 May 2007 15:30pm
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An academic study in to the psychology of online advertising has found new evidence that internet banner ads work exceedingly well.
The paper, produced jointly by several US universities, found that, although many web users do not necessarily click or focus on a banner advert, many subconsciously register the product advertised - and make positive conclusions.
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by Robert Andrews
21 May 2007 11:56am
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New stats from Hitwise show that over 55s, or ‘silver surfers’, are close to becoming the largest demographic age group online.
The largest is currently the 35-44 age group, which accounted for 23.5% of internet visits in the four weeks up to 12th May. Silver surfers had 22% of visits.
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by Graham Charlton
17 May 2007 11:39am
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God provided a great model for communication when he gave us two ears and one mouth. But marketing - the function that leads customer dialogue - tends to focus on outbound communication.
In today’s web connected world, is that still an appropriate model?
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by David Jackson
15 May 2007 07:30am
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Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA).
The agency reported 2,066 complaints - up from 1,577 and even more than direct mail attracted - according to the ASA's annual report.
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by Robert Andrews
11 May 2007 16:35pm
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Senior executives have become aware of the potential business benefits of 'Web 2.0', but many IT departments often lack the resources and expertise to create more interactive web applications.
These are the findings of an Economist Intelligence Unit (EIU) survey of over 400 senior execs on corporate adoption of Web 2.0.
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by Graham Charlton
30 April 2007 07:59am
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Eighty percent of businesses will have a presence in a virtual world, says a new Gartner report that otherwise heaps suspicion on the value of Second Life e-commerce.
The tech research firm advises businesses to "limit substantial financial investments until the environments stabilise and mature".
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by Robert Andrews
26 April 2007 10:56am
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