Posts tagged with 'Research'
Technorati has released its 'State of the Live Web' report, which is the new name for its 'State of the Blogosphere' report.
The figures indicate that the blogosphere is still growing, with Technorati now tracking over 70m blogs worldwide, up from around 57m at the time of the last report in November 2006.
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by Graham Charlton
05 April 2007 18:21pm
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Less than a third of 11-20 year olds want to receive ads on their mobiles, according to a survey by Q Research.
The study, published in the report ‘Mobiles and Advertising’, suggests that targeting of ads is the key to success with this age group - 71% said they would be happy to receive messages tailored to their interests.
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by Graham Charlton
03 April 2007 12:18pm
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Online measurement firm comScore is planning to raise as much as $86.3m in a listing on Nasdaq.
The company is yet to decide how many shares it will sell and for how much, but the move is widely expected to fund an expansion of its services outside the US.
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by Richard Maven
03 April 2007 11:38am
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The days of looking at online campaigns purely in terms of immediate conversion rates have gone forever, writes Andrew Hood.
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by Guest Author
02 April 2007 09:56am
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Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.
Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.
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by Robert Andrews
29 March 2007 11:30am
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E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.
Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.
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by Robert Andrews
28 March 2007 16:30pm
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Hitwise has published a list of the most popular UK websites in more than 50 categories last year, based on each site's market share of user visits.
It also lists the brands which were most searched for in 2006, with eBay unsurprisingly placing first and social networking site Bebo coming in second.
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by Graham Charlton
27 March 2007 14:01pm
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Yahoo! has closed the gap on Google's 2006 revenue from online advertising because it keeps a greater proportion of advertising spend, according to soon-to-be-published data.
Revealing contents of an imminent report into portal site economics, Jupiter Research analyst David Card said market share at the big four broke down as follows in 2006:-
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by Robert Andrews
21 March 2007 13:40pm
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Brand names function better as search marketing keywords than non-branded terms, according to a study conducted by online travel agency Travelocity.
The company found that only 4% of its bookings came from ads bought on un-branded search terms, suggesting Travelocity's own brand name is responsible for 96% of its business.
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by Robert Andrews
19 March 2007 09:42am
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Ask.com has launched a guerrilla-style marketing campaign designed to encourage British internet users to broaden their choice of search engine.
In the last couple of weeks, posters featuring a megaphone, a link to information-revolution.org and the slogan "stop the information monopoly" began appearing on tube trains, lamp posts and elsewhere. They warn libertarians about Google's 75% UK market share, although the name of the organisation behind the campaign was not disclosed.
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by Robert Andrews
16 March 2007 09:28am
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