Posts tagged with 'Scandal'
Kenneth Cole’s ‘personal’ Twitter account has a bio that states ‘My tweets are not representative of the corporate @kennethcoleprd feed’.
This poses some questions about governance. Is a tagline of ‘views my own’ inoculation against scandal?
The answer is ‘you’re missing the point’, as is Kenneth.
In less than a week, political radio host Rush Limbaugh has seen upwards of 30 sponsors flee his radio program. Their migration began in response to a public boycott campaign which has relied heavily on social media.
The actions and inactions of Limbaugh and the companies involved provide lessons for marketers in how to respond to crises, buy media and even outflank competitors.