Posts tagged with 'scanscout'

Forget engagement. Study shows online video ads boost purchase intent with no other paid media

“Want TV-style engagement with your ads on the Web? Go with online video!” That’s been the rallying cry of a majority of online video ad networks. But it's been difficult to prove that those “engaging” ads were actually effective at lifting key brand metrics like purchase intent on their own.

A new case study from a trio of online video providers gets beyond the ethereal “engagement” metric to show that online video ads are highly effective brand-building tools – even without the help of campaigns on other platforms.