Posts tagged with 'second screening'

The potential of addressable TV advertising

Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?

Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.

Second screening is here. Are you making the most of it?

The use of mobile devices while watching TV is on the rise and with this increase in ‘second screening’ has come an opportunity for marketers to expand their TV ad campaigns to mobile.

TV ads are an effective medium for marketing, but once the ad is over, it’s up to the viewer to remember it and do something about it.

Shazam, the sound recognition app, is one service which is helping brands to extend the reach of their TV adverts through mobile and therefore harness the power of second screening.