Posts tagged with 'Secret'

Why brands need the human element

Bob Garfield, editor of Ad Age and host of NPR's "On the Media," took to the stage at the Brite Conference at the Columbia Business School to speak about the human element that is needed in digital marketing today.

For more than 300 years, we were in the product era and from 1965 to now, it is the era of the consumer. But how is social media changing the standard of what was the standard of trust?

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by Heather Taylor 05 March 2012 16:37pm 1 comment