semantic web | Internet Marketing Blog

Why your brand needs 'organisation markup'

Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.

This had previously been available to brands on Google+ but its availability has been extended following a shift in behaviour by the search engines to try and display this information in a completely new way.

Google’s Knowledge Graph: one step closer to the semantic web?

Google was rather busy last year with algorithm updates and product launches, but that didn’t stop it from taking strides towards the “internet of things” and a more semantic web.

As I wrote in my recent search engine analysis 2012 saw Google announce to the UK one of a number of aggressive product announcements that may well prove to become the most game-changing (in the long run) in terms of the web.

Enter the Knowledge Graph, a database of over 570m of the most searched-for people, places and things (entities), including around 18bn cross-references. A truly impressive demonstration of what a semantic search engine with structured data can bring to the everyday user.

Facebook's next trick: become the web

Facebook isn't just a social network. By almost every reasonable standard, it is officially the winner of the social networking wars. While other popular social networks, including MySpace, may not disappear into the void completely, Facebook has left them in the dust.

But the war to become the world's dominant online social network is just one battle in a larger war that seeks to shape the future of the web. And Facebook is gearing up for battle.