Posts tagged with 'SEO'
Every now and then someone blogs a clever way to turn affiliate links into SEO friendly links and the post always gets some attention. In my experience, though, you might not want to do this.
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by Andrew Girdwood
04 March 2010 10:29am
16 comments
Video and SEO are not a match made in heaven. Sure, you can title videos and tag them to make them more findable. But unless they're surrounding by plain dumb text (ambrosia to search engine spiders and crawlers), online video just isn't that findable.
A time-honored and time-consuming solution to video SEO has been the dreaded transcript for videos that are heavy on the spoken word. But transcription is a tedious and resource intensive task you'd hesitate to assign to even the lowliest intern.
Google's on the case -- perhaps trying to solve the problem in an unexpected way.
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by Rebecca Lieb
25 February 2010 15:20pm
2 comments
Search engine optimisation (SEO) has only existed for a few short years, but that doesn’t mean we cannot learn lessons from the past.
I’ve always admired the spirit of Britain during World War
Two, even if most of my knowledge has been gleaned from TV-sitcoms. As
a marketer, I’m particularly interested in the propaganda of the time.
Are any of the WW2 messages relevant today? I thought I’d
take a look at the slogans of WW2 and see if they hold any wisdom for the
modern online marketer...
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by Kevin Gibbons
02 February 2010 11:06am
7 comments
It’s been an interesting few weeks here at SEOptimise towers, as we’ve been recruiting search engine optimisation (SEO) executives to come and join our team.
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by Kevin Gibbons
26 January 2010 10:35am
25 comments
In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads.
For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. Like, it's 2010. Web 2.0 has been around for a while (basic HTML even longer). Yet a few befuddled marketers asked what all the fuss is about.
So herewith, five reasons why those PDFs have got to go.
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by Rebecca Lieb
22 January 2010 16:24pm
9 comments
PC Mag writer John Dvorak has written another bit of anti-SEO linkbait in which he claims that SEO "is killing the Internet if it hasn't already".
But what's that I see on PC Mag category pages? Surely they're not selling links for SEO reasons are they? Let's investigate.
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by Malcolm Coles
06 January 2010 11:45am
20 comments
In August last year I wrote an article called Foundem vs Google: a case study in SEO fail. Foundem had been complaining about Google, due to its lowly search rankings.
My article was based on a story published in The Guardian, which pretty much sounded like a big bunch of sour grapes to me. As such I called out Foundem, which didn’t appear to be doing an amazing job of SEO best practice.
But Foundem insisted that The Guardian article had been heavily edited, claiming that the newspaper’s lawyers didn’t want it to use words like ‘penalties’ and ‘whitelisting’ in the article, when referring to Google. Big, scary Google.
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by Chris Lake
05 January 2010 17:40pm
12 comments
If sorting out the corporate website is your ambition for 2010, it can be pretty difficult to know where to start and what to prioritise. After all, you’re bound to have a budget to stick to. So where should you start?
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by Kevin Gibbons
04 January 2010 12:42pm
15 comments
This post is intended to be a whirlwind of the three main competing comment communities; Intense Debate, Disqus and the newly rebranded ECHO.
I know from experience people, still, always want to talk SEO when we start to talk comments so let’s tackle that head on...
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by Andrew Girdwood
04 January 2010 10:34am
151 comments
For the first of my guest posts for Econsultancy I wanted to take a step beyond the generic, oft-rehashed ‘SEO tips’ (you know, things like “include keywords in your page titles” and “create great content”) and contribute something based on my experience of working across a number of e-commerce sites.
Sales-based sites are where SEO really comes into its own in terms of return on investment, and it literally is the case that even the smallest tweaks can result in real increases in revenue.
So here are seven ways to help transactional e-commerce sites boost their search rankings...
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by Jaamit Durrani
16 December 2009 11:45am
84 comments
