SEO | Internet Marketing Blog

Seven SEO tools to improve your online PR efficiency

Recently I’ve had the pleasure of training a number of PR agencies on how they can work Search Engine Optimisation into their service offerings.

It’s no secret that lots of SEO agencies and teams are trying to do the reverse at the same time.

While this merging of disciplines is no big surprise, something that I hadn’t anticipated is just how useful SEO tools can be for people carrying out online PR.

by Kelvin Newman 09 April 2013 10:40am 5 comments

Analysing data: the power of site search

Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates.

One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards.

by Greg Randall 08 April 2013 13:07pm 0 comments

Why you’re probably missing a chance in search with video

SearchMetrics recently released a study into the changes in Google’s Universal Search results over the last year.

Universal Search is the way Google “blends” image, video, news, maps and shopping search results into the normal search results.

In this post, I'll outline the ever increasing case for optimising video.

by Joost de Valk 08 April 2013 10:06am 4 comments

Six email deliverability lessons that you can learn from SEO

Six email deliverability lessons learned from SEO

Search engine optimisation and email marketing are two completely different parts of online marketing mix.

One might say that email marketing is the last resort of the online domain where SEO has no role.

But the two aren’t totally unrelated, so what can you learn from SEO to improve your deliverability?

by Michael Linthorst 25 March 2013 10:09am 5 comments

Is site search less important for niche retailers?

Is site search less important for niche retailers than larger ecommerce sites?

It's an interesting question, and one which came up when I was moderating the Site Search and Naviagtion roundtable at Digital Cream last week.

Roger Willcocks of Screen Pages has been sharing some stats on 21 of his clients' ecommerce sites, and finds that onsite search doesn't play a huge role in navigation.

However, when it is used by visitors, it more than pays its way...

by Graham Charlton 25 March 2013 09:08am 2 comments

How to replace Google Alerts for superior competitor analysis

If you work in search, PR or content marketing, you may have experienced an alarming drop off in Google Alerts recently.

Search pioneers and industry specific verticals that rely heavily on tracking competitors via Google Alerts have recently noticed the feed slow to a trickle of what it used to be, but the show must go on!

So, here are some ingenious alternatives from the experts to keep you plugged in.

by Ryan Sommer 21 March 2013 16:37pm 6 comments

The great firewall of China

I can’t take too much credit for this latest blog post. It’s actually mainly down to my Channel Digital colleague Peter Graves and relates to his experiences with the internet during a recent trip to China.

I think it’s an interesting topic given the growth of the internet in China and the controversy that exists around the great firewall, the level of collaboration between Google and the general online landscape in that part of the world.

In particular, Pete was able to gain a hands on view of the actual internet browsing experience within China and how this compares with what we’ve become used to in the UK and indeed the majority of the “west”.

I’ll let Pete take up the story from here.

by Martin Dinham 21 March 2013 10:39am 1 comment

A plea to all data geeks: speak human

An innumerate marketer begs the new species of click-sniffer to make a bit of an effort and translate your undisputed brilliance into some language other than Klingon or Ithkuil.

If you believe the bloggers (and who doesn't?), marketing departments all over the world are clearing out the desks of their PR, advertising and 'corporate communications' dinosaurs to make room for the new breed of data geek.

On the whole, that’s good, but data is only useful if the lessons it provides can be communicated in terms that people can understand.

by Doug Kessler 19 March 2013 11:06am 14 comments

11 simple link building tips for SEOs

Building links to your site is quite easy if you’re willing to resort to dodgy tactics, however thanks to Google’s Penguin updates it’s becoming less likely that these links will actually benefit your SEO in the long term.

Interflora is a high profile example of what can go wrong if your linkbuilding strategy isn’t whiter than white.

So to avoid being exiled from Google, SEOs need to direct their efforts into building sustainable links.

At Distilled’s LinkLove event on Friday Hannah Smith ran through a series of tips and tactics for building valuable links that your site can be proud of and that Google will look kindly on...

by David Moth 18 March 2013 13:04pm 7 comments

A rose by any other name: What I’ve learnt about SEO so far this year

I’ve had a busy few months on the SEO side of my job. I was fortunate enough to attend Blueglass' SEObarcamp (a networking event for in-house SEO managers) and the three day SES conference.

I’ve also been conducting an agency review at the same time, thus picking up some interesting thoughts and tips, and meeting some great folk along the way.

Here's a short round-up of things I've learnt along the way....

by Heledd Jones 18 March 2013 11:04am 5 comments