You may have noticed that no one buys mere goods or services these days, they buy the experience.
When I attend my gym, the company isn't just worried about providing me
with decent equipment and classes; it wants to ensure my experience is
as good as it could be.
Aren't legal judgements supposed to be based on legal precedent? Apparently not for prominent US Judge Richard Posner, whose opinions on how to save the newspaper industry are being met with slack-jawed incredulity from just about, well, everyone.
Writing on his blog, Posner posits that what's killing newspapers are links. That's right, links:
Here at Econsultancy we like to figure out what makes Google tick, not
least because we know what it’s like to be on the end of a Google
blackout (which ain’t pretty, and causes headaches).
We recently published an update to our hugely comprehensive SEO Best
Practice Guide, which contains 300+ pages of in-depth tips to help you
climb the search engine rankings*. If you need the detail then I
recommend you download and print it out for future reference.
In addition we have also published many SEO ‘tips’ posts over the
years, and I thought I’d collate a bunch of the more popular ones for
your viewing pleasure. Get some...
As consumers, we are all extraordinarily powerful these days. The wonderful web offers us the chance to hunt out the very best bargains, to research our purchases thoroughly and to read up on what other consumers have to say about products.
It's an excellent time to be a shopper and service user, but for retailers and service providers this presents many
new challenges. Some businesses have embraced the way the web has
transformed their customer base but others have been slow in catching
Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa.
Prepare yourself for a very loose football analogy... apologies in advance. If natural search (SEO) were a football player, I bet it would be the guy who hangs around the 6 yard box tapping in the goals.
The goal hanger may not be contributing much to the build up play, yet is happy to take all the plaudits for scoring; happy to receive the player of the month awards and can be seen regularly signing autographs.
Why am I saying this? It's no fault of the player. In fact, without him the team would not achieve the same results and he is absolutely instrumental to achieving the overall success. But what about all the craft and skill of the build up play? The hard tackling and running off the ball to help win back possession? A lot of this usually goes unnoticed.
The Internet Advertising Bureau UK recently developed a set of good practice principles for online promotions, to ensure companies that collect and use data for behavioural advertising do so ethically.
An important part of successfully managing your search engine optimisation targets is to nudge the search results your way when it's in your control. To help you achieve this target, there are some links you should prevent from getting indexed by the engines to begin with.
Firstly, because they offer little or no user experience benefits, secondly because they might get indexed instead of the desired content and lastly because preventing the engines from crawling unnecessary pages will reduce your bandwidth costs.
Here are few links you really don't want indexed:
It looks like insurance aggregator Gocompare.com may once again have been hit with a Google penalty, as it is currently not ranking on the search engine's organic results for its own brand name.
A search on Google UK for 'Gocompare' returns only third party sites on the first page, and you have to go all the way down to page six of the search engine to find the official site.
I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience.
However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to ensure your content is as fit for purpose as possible.
I am going to remedy that today. Please comment if you have any questions or additions.