Posts tagged with 'SEO'
This is an open letter to the SEO community.
This post has been on my mind for quite some time but after visiting ThinkVisibility on Saturday I felt it was ready to be written today.
Obviously as the owner of an infographic agency I have a vested interest in the debate, but hopefully my arguments will still hold up despite any bias I may have.
At ThinkVisibility I twice encountered what appears to be a growing sentiment amongst some in the SEO community: that infographics are just the latest fad in SEO linkbuilding and one that any PR/SEO worth his or her salt should avoid.
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by Danny Ashton
07 March 2013 14:57pm
34 comments
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of usability and SEO.
This article will show examples of how this desire to be different can prove to be detrimental in the online space and discuss why these luxury brands must acknowledge this if they are to embrace the online marketing channels properly.
The site brandchannel.com gives an in-depth insight into what makes a luxury brand; so it’s important we try to retain these core values whilst improving their website experience.
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by Jimmy McCann
28 February 2013 10:08am
6 comments
Content is a common cause of headaches on ecommerce websites.
Hundreds and thousands of individual products, all with their own URL, all lacking any form of unique content to help them stand out both to users and search engines: this is an all too common occurrence in ecommerce.
I'm going to show you five simple ways to work with content to help it stand out, both on-page and in the search results.
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by Peter Meinertzhagen
21 February 2013 11:44am
10 comments
With fashion chain Republic entering administration it came as no surprise that their website was taken down hours after the announcement.
Ecommerce sales stopped, pages dropped out of the Google index and their branding looked awful on the holding page.
Meanwhile its high street stores continued to trade whilst the Administrators decided what to do next, which begs the question: why?
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by Mike Essex
15 February 2013 09:38am
18 comments
Why don’t all PR firms offer SEO services? The obvious answer a PR firm will give is “because we’re a PR firm” but seriously, do PR people understand how much impact their hard work has on their client’s search rankings?
Do they realise SEO is a £500m market in the UK?
This article aims to flesh out the opportunity for PR firms willing to innovate and offer a service that mixes the expertise of SEO and PR; for my sins, I refer to this service as search optimised PR (SOPR).
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by Simon Hawtin
14 February 2013 11:16am
11 comments
SEO and PPC are two search engine marketing disciplines that a lot of people have tried to compare in the past, each discussing the merits, and the clear advantages and disadvantages for both sides.
Many SEO and PPC marketers argue also about which one is better for providing return…
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by Jimmy McCann
13 February 2013 11:04am
0 comments
In this post, I'll discuss the best practices for obtaining content, naming and organizing content, and finally marketing your graphic content.
This is a chance for marketing managers and business marketers to hone their content marketing skills, starting with graphics.
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by Adam Ray
05 February 2013 12:08pm
6 comments
A lot of the SEO industry has embraced content marketing heavily over the last twelve months.
I'd like to say there is no connection with the Penguin update reducing the effectiveness of some low quality ways of getting links, but I think it did have a lot to do with it!
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by Paddy Moogan
05 February 2013 10:20am
5 comments
Almost three out of four businesses (71%) plan to increase their digital marketing budgets this year, according to stats included in the new Econsultancy/Responsys Marketing Budgets 2013 Report.
In comparison only 20% of respondents said they plan to increase their traditional (offline) budgets, up slightly from 16% last year.
The average expected increase (for those increasing digital budgets) is 28%, slightly higher than the average expected increase of 26% for offline budgets.
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by David Moth
05 February 2013 09:59am
0 comments
Here are six of the best infographics we've seen this week.
This time the topics include multiscreen content consumption, who to follow in the SEO industry, big data, the marketer's guide to actionable data and a look at how small businesses in Australia use social media.
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by David Moth
25 January 2013 10:13am
1 comment
