Posts tagged with '#shoporg12'

How to evolve your brand and logo the Starbucks way

Starbucks has come a long way since it’s first Seattle store in 1971. So it makes sense that last year it decided to task its brand team with redesigning the logo.

Steve Murray, Content Manager of Brand Strategy and Expression at Starbucks, worked as lead writer on the team that spent hours, weeks and months creating a new logo and brand identity for Starbucks and he shared what they did at Starbucks to a full room of retail marketers at the recent shop.org conference.

But how do you improve and simplify a logo that is only made of four parts and one basic colour? And why was it important to do so?