Social Media | Internet Marketing Blog

This week's top six infographics

Here are six of the best infographics we've seen this week.

This time the topics include multiscreen content consumption, who to follow in the SEO industry, big data, the marketer's guide to actionable data and a look at how small businesses in Australia use social media.

by David Moth 25 January 2013 10:13am 1 comment

How to measure brand awareness on Facebook

“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars.

However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place.

With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer some guidance on how to measure it.

I’m going to kick off with brand awareness – this week focusing solely on Facebook so as not to make the articles too long.

by Michelle Hill 24 January 2013 11:27am 8 comments

Alcohol and autos drive to the top of the Social Business Index

Last week brands in the spirits and auto industries moved up in The Dachis Group's Social Business Index, a real-time ranking of 30,000+ multinationals' performance in social.

We take a look at the top twenty listings and focus on those brands that performed especially well: Chrysler, Carlsberg, and Diageo, fine purveyor of libations.

by Cielo Lutino 23 January 2013 17:16pm 2 comments

Personalization key for email in 2013

Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if marketers are able to look at it as a new and exciting channel just as they think of social media.

Agencies are beginning to merge email and social as they see personalization at the core of the success of both channels. This is one area we'll see grow in 2013 but what else is in store for us when it comes to email?

by Heather Taylor 22 January 2013 16:45pm 2 comments

KPMG makes the World Economic Forum a better place for social media

Following the NFL championship games via Twitter on Sunday was a lot like trying to match the cherries on a slot machine that never stops spinning. It hurt the eyes, those rapid-fire tweets.

Now imagine that experience replicated on a global scale when the World Economic Forum (WEF) Annual Summit begins tomorrow, and international leaders in business, politics, and education, as well as top journalists, touch down in Davos, Switzerland. Imagine the social media frenzy.

by Cielo Lutino 22 January 2013 16:35pm 1 comment

Social media in 2013: the year we finally go “beyond the like”

Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.

The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.

by Heather Taylor 21 January 2013 16:45pm 2 comments

The face of retail in 2013

With the UK being rocked by the closure of major retail chains such as video rental chain Blockbuster and music store, HMV, it's an important for us all around the globe to look at what the face of retail will be in 2013 and how shopping needs to continue to change with technology.

Some retailers like Nordstrom are already aware of the need to innovate. Major retailers can't sit back any longer and watch their competitors crumble without thinking they could be next.

by Heather Taylor 18 January 2013 16:31pm 1 comment

Small Australian businesses and social media [infographic]

It seems small and medium businesses are still neglecting social media, with only 27% and 34% respectively having a presence on social networking sites.

These figures come from the Yellow Pages Report, which looked at the social media habits of nearly 2,000 Australian SMEs and puts forward a case for why Australian businesses need to invest more time and funding into their social media strategies.

by Claire Brinkley 17 January 2013 22:15pm 1 comment

Using social media to widen your sphere of influence in B2B

Thought social media was the reserve of consumer marketing? Think again.

B2B marketers looking to build relationships with buyers are rapidly wising up to the possibilities of social media and the need for a tightly managed, segmented social ecosystem.

The traditional B2B buying cycle is changing beyond recognition. More people, more job functions and more territories now need to be influenced over a over a longer time period and these varying personas have different needs, expectations and triggers.

by Jasper Bell 17 January 2013 14:03pm 0 comments

Research: Asia-Pacific travellers use social media more than any other region

Travellers from the Asia-Pacific region are leading the way when it comes to social media usage, with over 70% of APAC travellers saying they used the channel to gain inspiration for at least one element of a recent trip, compared to only 51% globally.

These figures come from recent research, the Digital Index: Travel and Tourism Study, which is based around the responses of 4,600 people from 13 different countries.

The report examines how digital technologies have contributed to fundamental changes in the tourism industry, and specifically highlights findings that demonstrate APAC respondents are ahead of average in terms of digital usage.

by Claire Brinkley 14 January 2013 22:30pm 2 comments