stats | Internet Marketing Blog

Cross Device Measurement in Google Analytics will turn mobile marketing on its head

At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.

Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.

And it's huge....

by Damion Brown 20 May 2013 11:41am 9 comments

Why does mobile out-perform desktop on this ecommerce site?

I had an interesting email from an ecommerce site owner in Texas over the weekend, wondering why mobile outperforms desktop on his site for conversion rates.

The site in question is discgolfstation.com, and owner Clint Henderson tells me that mobile conversion rates are twice that of desktop, which is obviously unusual.

While the mobile site isn't bad at all, it seems the problem is down to poor desktop performance.

Here, I'll suggest some possible reasons, but it would be great to see what suggestions you have for improvements as well...

by Graham Charlton 15 May 2013 11:26am 5 comments

Fact. Creating more content gets results

As a content marketing agency, we are always telling people what a vital role content plays in driving all elements of your digital marketing, be it social media, email marketing, SEO etc.

The good thing is that most people get this now. We seem to have moved past the educational phase with more and more companies publishing fresh content on their websites on a regular basis.

What we wanted to demonstrate, however, was the significant impact that an increase in content output (that is still high quality and original) can have on some of the key digital marketing metrics, such as website traffic, search engine rankings and social media reach.

by Michelle Hill 15 May 2013 09:03am 14 comments

70+ epic ecommerce best practice tips, stats, blog posts and more

After this post rounding up some of our case studies, articles and reports on social media, I thought I'd steal Andrew Warren Payne's idea and do the same for ecommerce.

We have written a lot on ecommerce since the blog launched, but here are 70 or so of the our best practice tips, interviews with ecommerce folk, stats, and reports from the past year or so.

Hope you find this useful...

by Graham Charlton 10 May 2013 10:45am 5 comments

How do you improve your perfect PPC account? Simultaneous positional testing

A well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.

There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients.

by Luke Boudour 10 May 2013 09:38am 0 comments

Performance marketing in the UK: three 2013 observations

UK affiliate marketing has gone a long way since its inception. It has become more mainstream, and altogether more complex.

And regardless of all the challenges, it now offers (both advertisers and publishers) more opportunities than ever.

by Geno Prussakov 30 April 2013 09:08am 0 comments

Creating content of integrity in the age of the customer

The content marketing landscape The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.

Being heard in the noisy age of the customer equals engagement opportunity, and engagement leads to conversion.

Marketers want various goals out of a content marketing strategy, such as; awareness, retention, acquisition and lead generation, but all digital roads lead to Rome and Rome is revenue. So what is there to understand and where do we start?

by Dominic Byrne 29 April 2013 09:41am 4 comments

55% of mobile search conversions happen within an hour

When consumers search for things on their mobiles more than half usually intend to buy it, according to new research from Google and Nielsen.

The Mobile Search Moments report looks at why and when people use smartphones to search, the actions that result from these searches and how marketers can capitalise on every moment of the process.

Participants in the study were asked to log their mobile searches over a two week period in Q4 2012, which resulted in more than 6,000 mobile searches being recorded, and then follow-ups were conducted by Nielsen to see what actions resulted from these searches.

by Claire Brinkley 26 April 2013 15:04pm 1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include online video ads, tablet commerce, multi-screening, email marketing, in-store Wi-Fi and mobile commerce.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 19 April 2013 11:21am 1 comment

Multi-screening trends in the UK

A recent study by Fast Web Media has yielded some interesting insights into multi-screening trends in the UK.

The report looks at 50 different UK brands and analyses their most recent 2013 TV adverts to see who is encouraging multi-screening. One ad per brand was watched and inclusions of URLs and/or any reference to social networks was recorded.

What is multi-screening? You can be said to be multi-screening when you are using more than one device (screen) at the same time.

For example, if you're watching a live sports event on TV and you're checking Twitter at the same time (like I was last weekend) then you are multi-screening.

by Simon Hawtin 17 April 2013 09:06am 1 comment