Posts tagged with 'strategist'
One of the more innovative uses of social media to revitalise an ailing brand was the YouTube campaign for Old Spice.
The videos, created by Wieden & Kennedy, were widely acclaimed and incredibly popular, accounting for the vast majority of the 307m views accumulated on the Old Spice YouTube channel.
As such, you might think that W&K has a deep understanding of social media, and what makes audiences tick.
It is therefore quite a struggle to make sense of its latest job ad, for a ‘Social Strategist’, to work on the Old Spice account.
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by Chris Lake
01 November 2012 15:06pm
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