Posts tagged with 'Time Warner Cable Media'

Time Warner Cable Media releases a study on understanding women for marketers

Yesterday, Time Warner Cable Media released its “Understanding Women Today” study in partnership with Ipsos MediaCT. By surveying 3800 women, the study highlighted two distinct female demographics and determined their attitudes to brands, their media consumption and their confidence in spending.

These two demographics are made up of married women or those in couples and have been stereotypically named Chief Family Officer (CFO) and Girlfriends on the Go (GoG). As these two segments spent over $200 billion in 2011, it's understandable that marketers want to get as much information about these groups as possible.