The Internet Corporation for Assigned Names and Numbers (ICANN) published details of the 1,930 applicants for new domains last week.
The list revealed a surprising number of well-known businesses vying for both branded and generic top-level domains (TLDs), including .bbc, .amazon and .music.
Google has been busy bidding for no fewer than 101 TLDs, while Amazon has applied for 76. At $185,000 for each application it isn’t a cheap process, so Google clearly feels that big things lie ahead for .are and .boo.
One of the most popular domains is .app for which ICANN received 13 applications.
So how will ICANN allocate the new TLDs and why would the BBC want to go through the painstaking effort of migrating its hugely popular site to an entirely new domain?
Afilias has been providing TLD registry services and DNS solutions since 2001, so to find out more about the new round of applications I spoke to CMO Roland LaPlante...