Posts tagged with 'Translate Media'

Managing your brand abroad: a guide to multilingual branding

We’re nothing if not resourceful in the UK. While high street sales may be dropping, a number of UK-based retailers are marketing themselves abroad, yet keeping the business (and product fulfilment) on UK shores.

Scottish brand Lyle & Scott, for example, has expanding markets in France, Germany and Sweden through e-commerce sites designed for those markets, while managing the business from its home in Selkirk.