Twitter is making movie studios nervous. Ever since Sacha Baron Cohen's "Bruno" dropped a few points on its opening weekend, there has been talk of how the Twitter effect can sink a film's box office sales.
Can the power of Twitter make or break a movie at the box office? Probably not. But there is one thing social media has the potential to do: burst the opening weekend bubble of bad films.
What can movie studios do about it? Fill theaters with people predisposed to like their movies.
"We need to be on Twitter," cries the CEO. But for how long, and what will it do to the brand long term?
The consistent cry from boards and management interested in the Internet is the always 'the latest thing'. Today, it's Twitter. But the Internet has bad habits. It keeps check of what you do. It crawls, catalogues and communicates all the past 'latest things'.
That's right. Those things. Those 'not latest' things. The things you were doing yesterday. They are still there.
See, social media isn't a campaign. It's a habit.
That many brands are cutting back on print advertising is no secret.
And it's no secret that more and more of them are focusing their
efforts on digitally-oriented campaigns.
In many cases, such campaigns make a lot of sense. While print can
still be a valuable medium in a marketer's toolbox, it's often
expensive and depending on a campaign's needs, diverting cash and
resources to the internet may provide more bang for the buck.
Just had a “conversation” with our shiny new marketing manager of the benefits of social vs email marketing. Wish I had a tape recorder (doesn’t that sound dated, hmm iPhone anyone?) to hand as I think it encapsulates the position a lot of marketing managers find themselves in...
On April Fools’ Day earlier this year Twitter’s Evan Williams tweeted: “There is no Twitter Pro.” That might have been true then, as it is now, but do you seriously think that this won’t happen at some point in the future?
For me, the question is simply about when Twitter will launch ‘Pro’, and what kind of features and tools we can expect to see, in return for a fee.
I don’t think for one minute that the firm will suddenly turn around and tell all businesses that they have to pay, but rather that they can upgrade to a better service if they choose to do so. The 37signals model is perhaps the most likely charging scenario, where you have a range of price plans to sign up to.
So what kind of tools and features might convince a business to upgrade to Twitter Pro? Here’s a braindump of the things I’d like to see, and in no particular order…
The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures.
Dean Collins sells a desktop software application called My Twitter
Butler. By all appearances, it's pretty spammy. It enables Twitter
users to auto-follow other users based on keywords they use and permits
the mass-sending of DMs to followers.
Twitter doesn't like My Twitter Butler and Twitter's high-powered
Silicon Valley law firm, Fenwick & West, sent Collins a letter
demanding that he "deactivate" his website, transfer the
MyTwitterButler.com domain name to Twitter, stop using the My Twitter
Butler name and begin complying with Twitter's Terms of Service. Or else.
In my post earlier this week about Google Caffeine, I made the observation that certain Facebook Pages seemed to have received quite a rankings boost. I also noted some comments about Twitter pages receiving a boost as well.
As more and more people give Caffeine a whirl, the increased prominence of results from the social media sphere appears to be a widespread phenomenon.
We’ve heard lots of talk about the death of blogs and blogging, with fingers invariably pointed at the likes of Twitter and Facebook. The truth is a bit more straightforward. Blogging was never really as big as everybody said it was.
Well, here’s the good news: blogging is back. Except now it’s called microblogging. And it’s great.
Facebook has been increasingly compared to Google of late, and the social network's acquisition of FriendFeed yesterday might make some large strides toward getting its functionality closer to that of the search giant. FriendFeed may not have the audience or cache that Twitter has right now, but it has something else that Facebook values: search functionality.
Twitter's popularity has escalated as FriendFeed has stagnated, but the company offers more than just executive programming talent to bring to the Facebook team. If Facebook expects to be the dominant player in the social media space (and it does), it's going to need to make itself an important aggregation tool. And FriendFeed can help with that.