As the buzz around social media gets even noisier, it has been fascinating to watch search agencies stake a claim to this territory and reposition themselves accordingly. But how closely do SEO and social media really fit together? We spoke to several leading search agency figures to get their perspective.
Now, I adore pigs, saw "Babe" 11 times, don’t eat ‘em, and pet them at the kiddie zoos. Yet I would never encourage lipstick for an oinker. So why do developers of digital products that won’t sell, chirp: “Let’s spin the click potential, sell advertising on it, and give it away?”
Social media has opened up quite a few cans of worms. Lots of people have been forced to reevaluate how they handle certain things in light of social media's increasing prominence with consumers.
Add another can of worms to the debate: the potentially treacherous combination of social media and affiliate marketing.
We've looked at how charities are using Twitter before; The Dog's Trust is one good example of how causes can be promoted on the site. Another is LearnAsOne, which will be aiming to Tweet from a community in Zambia.
LearnAsOne is a charity that has launched a project
to build a community school in Zambia, and will be using Twitter, and its blog to
promote the scheme and encourage donations, as well as showing people
how their money is being spent.
The charity was set up by Steve Heyes; he is out in Zambia now and will be documenting the project for the next two weeks. I've been asking Steve about his use of social media.
The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.
The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.
When you read a news story about social media or come across a job posting for a 'social media expert', chances are the tools of social media will be front and center.
Twitter, Facebook, MySpace. If you had no exposure to social media, you'd probably assume that these popular services were the end all and be all of social media.
In my opinion, Twitter, in its current form, isn't a search engine. The idea that Twitter could be a threat to Google is overblown.
But that doesn't mean that Twitter can't become a search engine. That scenario is looking more likely.
While you might imagine that everybody in the world now uses Twitter, the reality is somewhat different.
Even in the internet industry there remains something of a Twitter vacuum. I have spoken to at least half a dozen people in the past few days who haven’t yet set up an account, for one reason or another.
I’m not saying Twitter is for everybody, or is right for all brands, but we find it useful and many of the people I’ve been talking to would benefit from using it.
So for the purposes of any further ‘how do you do it?’ discussions I thought it would be a good idea to explain how I (currently) use Twitter. There are of course a hundred ways of skinning a cat, and I’m quite sure that there are lots of far more advanced Twitterers out there, but this works for me...
With the rise of 'open platforms' on the web, particularly on popular
consumer-oriented services like Facebook and Twitter, it's never been
easier for individuals and small upstarts to get their applications in
front of millions of consumers quickly and efficiently.
The appeal of open platforms is easy to understand: instead of having
to deal with the dreaded chicken and egg challenge most new consumer
internet upstarts have to contend with, you can leverage the existing
userbases of popular services.
Facebook, Twitter, YouTube. These are but a few of the services many of us have come to enjoy.
Yet there's one thing that seems anything but enjoyable about them: dealing with their customer service.