Posts tagged with 'unification'

Thoughts on a CIPR/PRCA merger

I always have, and always will be, a champion for PR.

Good PR mind you, PR that is well considered, properly planned, measured and that’s designed to integrate with the broader marketing mix.

But today, I have a problem. It’s that last bit, the bit about PR needing to play well with others that’s giving me grief.

by Vikki Chowney 03 November 2011 11:49am 10 comments