Posts tagged with 'uptake'
Groupon may be a multi-billion dollar company, but the daily deal market has lost quite a bit of its luster over the past year. From consumer fatigue to merchant nightmares, the daily deal isn't going away but will likely have to evolve sooner than later.
One of the ways Groupon is addressing this is by tapping into different markets. For instance, it's experimenting with outdoor kiosks that target deals to tourists in popular U.S. cities.