Posts tagged with 'Video'
A new search ranking algorithm update has shaken things up for ecommerce managers who have been incorporating video into their search strategies.
According to Google and YouTube, they are adjusting rankings so that videos with more "watch time" are ranked highest. In other words, the amount of time a video is played and, presumably, watched, matters more than how many times people view it.
The solution to this ranking challenge is user-generated video. We know that site visitors are interested in what other customers are saying about your products. People value these honest, objective opinions from those outside of your business.
What's more, user-generated videos are more than informative. They're often funny, which can compel viewers to stay tuned longer.
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by Melody King
25 January 2013 13:14pm
4 comments
YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost.
So much has changed on YouTube in recent months that it’s really worth another look for PPC.
It's also fairly straightforward: the hardest part is creating the video. Even that can be simpler than you think. You don’t always need a professional videographer, or a huge budget.
If you choose the right format and targeting method, simple things like customer testimonials, information and instruction videos can work really well.
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by Alistair Dent
02 January 2013 09:23am
8 comments
Designing product pages is a fine art. There needs to be enough in there to help customers decide on a purchase, yet there is a risk of overdoing it.
Here are some tips from Econsultancy's newly-released E-commerce Best Practice Compendium, looking at some essential features and things to try on product pages...
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by Graham Charlton
29 November 2012 10:55am
8 comments
I woke up last Monday after a weekend of not much social media, and while checking my networks on the train to work I discovered that about 6m people had beaten me to watching Dumb Ways to Die, which could also be re-named as “the little train safety campaign that could”.
As I type (a week later), it is sitting on a tidy 26,697,158 YouTube views. It's certainly getting a seat at the table of greatest viral campaigns ever.
That’s no mean feat for a public transport authority in Melbourne, Australia, using an unknown artist, and no media spend. It seems to be targeting the youth market, and they appear to be going about it the right way.
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by Vivienne Egan
28 November 2012 09:45am
5 comments
After last week's FUNNEL B2B marketing event at The Emirates in London, we arranged a discussion with three of the speakers about who should own the funnel.
The speakers were Lisa Hutt, VP EMEA Marketing at Concur Technologies, Bob Apollo, Managing Partner at Inflexion Point and Jurgen Heyman, Director at SPI Sales.
I've added a transcript of the panel discussion from FUNNEL, or you can simply head for the video at the bottom of the post and watch the debate...
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by Graham Charlton
20 November 2012 11:00am
1 comment
Stan Woods is the Managing Director of Velocity which he set up in 2001 with Econsultancy guest blogger Doug Kessler. Velocity specialises in B2B marketing for technology firms.
Stan will be speaking at Econusltancy's FUNNEL B2B marketing evebt next week, looking at using content marketing to segment and engage your audience.
In these videos, Stan speaks about his upcoming presentation and the relationship between sales and marketing...
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by Graham Charlton
06 November 2012 10:25am
1 comment
Almost 12 million Australians headed online to watch videos in September, streaming 1.5 billion videos and averaging 5 hours and 23 minutes of viewing time, according to a new report.
The Nielsen Online Video Report showed that Australians are continuing to embrace online videos, averaging 127 videos each in the month of September.
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by Claire Brinkley
04 November 2012 21:45pm
4 comments
Lucy Dawson is Digital Content Executive at Lloyd's of London, where she has led the 300-year-old insurance market's first forays into social media.
In her three years at Lloyd's she has driven forward several high profile digital projects -- including the launch of their current website and Lloyd's Facebook Timeline.
Here, Lucy talks about her upcoming presentation at our FUNNEL B2B event, in which she looks at combining social media and content to develop longer lasting relationships.
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by Graham Charlton
02 November 2012 09:48am
0 comments
Despite challenges and turbulence, adoption of real-time bidding (RTB) is growing and expectations are still high that RTB will be able to deliver on its promise.
One of the big questions that lingers, however, is just how big an impact will RTB have on the online advertising ecosystem outside of display. Take video, for instance. Skeptics make interesting points about RTB's potential shortcomings in the video space and suggest that RTB may not be as applicable to video.
Are the skeptics right? That remains to be seen, but in the meantime, RTB continues to make inroads in video. The latest example of that: yesterday VEVO announced the launch of an RTB platform that it will use to move unsold pre-roll ad inventory.
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by Patricio Robles
31 October 2012 12:00pm
0 comments
With an increasing number of retailers turning to the web to grow revenues and acquire customers, e-commerce competition is fiercer than ever before.
When online shoppers are browsing with intent to buy, retailers need to do everything they can to make the process informative and enjoyable, so offering the best possible browsing experience is crucial to keep customers spending.
We recently tested today’s digital highstreet by surveying 1,000 consumers about their attitudes and personal experiences before benchmarking these findings against the performance of the UK’s top 25 retailers.
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by Maria Wasing
25 October 2012 09:04am
1 comment
