Web 2.0 | Internet Marketing Blog

Facebook music - sweet song of success or final ballad of failure?

The New York Post recently reported that Facebook, perhaps spurred on by the launch of MySpace Music, is now serious about pursuing a music service of its own.

by Drama 2.0 30 October 2008 08:45am 3 comments

ITN plots news on Google Maps

ITN.co.uk has started using Google Maps technology to pinpoint news stories for users based on their current location.

ITN news Google maps mashup

The mashup is the result of a partnership between ITN and Google, using Google's 'Gears Location API' which pinpoints a user's mobile or wi-fi access point and serves news based on that location.

by Graham Charlton 29 October 2008 10:00am 1 comment

Usable internal software systems – just a pipedream?

Usability as a criteria for judging internal software solutions is not only overlooked but often undervalued when compared to one of its big sisters, so called ‘cost reducing features’.

With the penetration of enterprise software throughout businesses all over the world, will we as end users ever experience user friendly internal software, to the levels to which we are accustomed with the latest ‘user centered’ web applications?

by Paul Rouke 28 October 2008 10:30am 0 comments

Q&A: Wayne Robbins of social shopping site Tribesmart

I reviewed social shopping site Tribesmart last month and, though it needs to add more users and products to become a valuable resource, it is a well designed and very usable site.

The site was set up by Wayne Robbins and Michael Pratt, who also run digital agency Iconography. I talked to Wayne to find out a bit more...

by Graham Charlton 24 October 2008 09:00am 0 comments

Pop-ups spoiling user experience on eBay

I spend a fair amount of time on eBay, but using Internet Explorer 7 to shop on the auction site has become a bit of a nghtmare recently.

This is because I keep getting pop-ups whenever I click to view an item on the site, with a security warning related to internet telephony service Skype, which eBay acquired in 2006.

by Graham Charlton 24 October 2008 08:45am 5 comments

The problem with the 'top-down' approach to revenue estimation

AdAge published an interesting article this week with a subtitle that caught my eye:

"Entrepreneurs Discover Digital Spending Isn't an Infinite Quantity" .

by Drama 2.0 23 October 2008 08:45am 1 comment

Flickr changes homepage, users not too happy

Photo sharing site Flickr today launched a new version of its homepage, altering the look and adding a few new features.

by Graham Charlton 20 October 2008 08:30am 4 comments

And so it begins

Venture capitalists are worried and urging their portfolio companies to enter survival mode. The layoffs have started. Michael Arrington has declared Web 2.0 dead.

While there are some who still cling to hope (and there are still some in outright denial), it's clear that most of the people involved with the world of internet startups have accepted the reality of the global economic "downturn" and understand that its impact on the industry will probably run deep and it will probably be prolonged.

by Drama 2.0 13 October 2008 11:30am 1 comment

Quality not quantity with social platforms

Quality in social networking can be a difficult thing to measure. Return on investment and brand placement is easy to see and measure - that is the beauty of the web - but as the online world gets more competitive, it becomes harder to operate in.

This means the quality of conversations with consumers, and not the quantity, becomes a vital aspect of a successful marketing campaign.

by Kevin Gibbons 08 October 2008 08:45am 1 comment

Q&A: Santiago Siri of Popego

Launched recently, Popego gathers together your profiles from various social media sites, and uses them to build up an 'interest profile' to recommend content to users.

We talked to founder Santiago Siri about Popego's user experience, privacy concerns, and how the company plans to monetise the site...

by Graham Charlton 06 October 2008 08:45am 0 comments