Posts tagged with 'website errors'

Website errors corrupt marketing efforts from within

The shockingly high level of errors on large-company websites points towards immature web governance processes and a general over-reliance on content management systems (CMS) for quality control.

And yet, the levels of automation and sophistication possible in web governance have never been higher...

We recently conducted a survey examining the quality of web content on the websites of large companies. A staggering 87% of the website owners polled admitted there were likely to be a significant number of errors on the websites they manage.

As any web marketer will tell you, this will have a significant knock-on effect. Website errors seriously undermine the user experience, erode trust and confidence, and impact return on marketing spend.

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by Simon Lande 30 November 2011 14:01pm 9 comments