Posts tagged with 'World Federation of Advertisers'

Is Facebook the $100,000 diamond watch of marketing?

Over the past two years, Facebook has fast become a major area of interest for brand marketers.

Lured in by the social network's 500m+ users, some marketers are evoking memories of the AOL days, going as far as to promote Facebook Pages over their own websites.

From storefronts to movie rentals, brands are increasingly focusing on trying to use the site as a platform for commerce. Some believe Facebook commerce, or f-commerce, could be the next big phase in the evolution of ecommerce.

But according to a report by Forrester Research's Sucharita Mulpuru, despite all of the talk about f-commerce, Facebook isn't likely to become a retail force.