Yahoo | Internet Marketing Blog

WPP's Martin Sorrell on Google, China and the internet

Sir Martin Sorrell’s WPP has made a series of investments in the online space this year, most recently the purchase of a 10% stake in Spot Runner, the US-based online ad agency which had also attracted the attention of Google.

He told us why...

by Chris Lake 10 October 2006 12:21pm 1 comment

Yahoo! links up with homepage provider

Former Google France boss Franck Poisson has hooked up with Yahoo!, which will provide advertising and search services on Webwag, his new customisable homepage venture.

The deal will see Webwag displaying sponsored links from Yahoo!, as well as launching what it claims is the sector’s first ‘personal wide web’ search feature – through which users can sift through their chosen content as well as the web as a whole.

by Richard Maven 09 October 2006 11:24am 0 comments

SEMPO's Gord Hotchkiss predicts 'search showdown'

Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.

But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.

by Richard Maven 06 October 2006 12:45pm 0 comments

Should Web 2.0 startups seek venture capital?

Web 2.0 startups shouldn’t bother seeking VC money, according to Neil Sequeira of General Catalyst Partners, because “there have not yet been these type of exits that generated venture capital type returns”.

Neil is a VC who made these comments at the AjaxWorld Expo in California, but I’m not sure he’s entirely correct in his observations.

by Chris Lake 04 October 2006 17:20pm 0 comments

Users mystified by Web 2.0, says report

Nielsen//NetRatings has released a survey that shows the latest internet trends and technologies are still a mystery to many UK consumers.

The report shows 52% of British web users believe online and digital technologies make their life easier, but a similar percentage say they find them difficult to follow.

by Richard Maven 04 October 2006 13:54pm 0 comments

Yahoo! launches PPC mobile ads

Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.

The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.

by Richard Maven 04 October 2006 13:46pm 0 comments

Google expands Gadgets programme

Google has expanded its ‘Gadgets’ programme by allowing its mini-web applications to be added to independent websites and pages.

The company has launched a gallery where users can browse through the 1000-plus widgets, which include games, calendars and weather reports.

by Richard Maven 04 October 2006 09:08am 0 comments

Yahoo! aims to foster Mail mash-ups

Yahoo! is planning to give free access to code for its Mail service in a bid to encourage mash-ups and independent application development.

The move, which will happen later this year, was announced as part of a ‘Yahoo! Hack Day’ aimed at helping programmers to build apps using the portal’s various services.

by Richard Maven 02 October 2006 12:00pm 0 comments

Local search gains momentum, says study

A study by ComScore , focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.

According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.

by Richard Maven 29 September 2006 15:52pm 1 comment