Yahoo | Internet Marketing Blog

Jakob loves easy search words, but ignores labels and tags

Jakob Nielsen has been making some noise this week, ostensibly to promote his new book, about the benefits of speaking in the language that can be easily understood by users.

In the Age of Google this 20-year old ‘speak the user’s the language’ usability maxim has a fresh impetus, since many users begin a web journey on a search engine, by typing in a search query.

by Chris Lake 30 August 2006 14:14pm 0 comments

Yahoo and Orange link up on mobile search

The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.

The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.

by Richard Maven 21 August 2006 17:26pm 1 comment

Webwag enters customisable start page tussle

Webwag, the latest creation of ex-Google France chief Franck Poisson, is set to go live at the end of this month, adding more competition to the 'customisable start page' arena.

by Richard Maven 21 August 2006 17:23pm 0 comments

New website targets ticket touts

Viagogo.com , a new website aiming to muscle in on touts' earnings from football matches, has gone live in the UK.

Backed by lastminute.com founder Brent Hoberman and David Katz, head of Yahoo’s sports and entertainment unit, the site provides an online exchange for fans to buy and sell unused tickets to games.

by Richard Maven 18 August 2006 11:02am 2 comments

AOL keyword suggestion tool published

SEO Scoop has pointed out a keyword suggestion tool that has now been set up, based around the search data infamously published by AOL a couple of weeks ago.

The tool estimates the volume of searches for different keywords on the three biggest engines, based on their market share and the number of queries contained in AOL’s data.

by Richard Maven 14 August 2006 11:22am 1 comment

PPC Management Software Firms – Feeling Nervous?

Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.

by Damon Lightley 11 August 2006 15:49pm 2 comments

Search industry goes deep into social media and online PR

Search goes super holistic at San Jose. Blogs, reputation management, content and communities are big on the agenda as well as the return of creative advertising, this time by way of Google and Yahoo!

by Arjo Ghosh 09 August 2006 11:42am 1 comment

Viacom fancies coy Bebo, and with good reason

This week’s Bebo acquisition rumour comes in the shape of Viacom, the also-rans in the MySpace courtship battle. With Bebo in no rush to sell, we don’t anticipate this latest industry gossip will become a reality anytime soon.

It is plainly obvious that Big Media Companies are now scrambling all of their M&A jets in search of social networking sites to buy. This was previously something that seemed a little bit like bandwagon jumping a few months ago, but now there is a real reason for it.

by Chris Lake 08 August 2006 12:44pm 1 comment

Brand associations on both sides of the Atlantic

Online measurement company Hitwise has run a comparison of search terms associated with Yahoo!, MSN and Google in the US and UK, highlighting some differences in consumers' attitudes to the three portals on different sides of the Atlantic.

The study found that US consumers, for example, largely associate MSN with its portal content while in the UK, the brand is better known for communications tools Messenger and Hotmail.

by Richard Maven 04 August 2006 13:47pm 0 comments

Yahoo! launches corporate blog

Do you fancy getting to know the boys and girls over at Yahoo! a bit better? If you do then good news. Yahoo! has launched its own corporate blog Yodel Anecdotal aimed at providing users with insights into Yahoo! and the faces behind the company.

by Damon Lightley 04 August 2006 10:27am 0 comments