Digital Marketing Blog
If you were to compare the most successful optimization programs side-by-side, odds are you’d notice a lot of similarities.
In my job, I speak with a lot of companies about their testing and targeting efforts and have gathered an extensive amount of feedback on the common ingredients that make optimization programs a success.
These companies succeed because they’ve established strong collaboration within the organization, have the right tools for the job, and have a well-designed communication infrastructure.
While none of these things are necessarily ‘secrets,’ companies must take the time to put a proper structure in place with cross-functional optimization expertise, business knowledge, IT, testing, brand communications, and marketing savvy to continually improve the customer experience through an efficient, collaborative workflow.
There with, here are four best practices from companies running very successful optimization programs:
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by Drew Burns
19 June 2013 19:06pm
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Retail giant Nordstrom competes against other luxury brands like Bloomingdales and Saks Fifth Avenue. It sells Citizens of Humanity jeans ($238), leather Prada men’s sneakers ($420), and Jimmy Choo clutches ($620). It does not sell tires.
So, why would it take the rubber discs from a customer insistent on returning them?
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by Cielo Lutino
19 June 2013 15:52pm
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The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.
Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.
Is Facebook about to become Twitter? Will it steal Twitter's real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability?
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by Karl Havard
19 June 2013 13:25pm
1 comment
Stats from IMRG released today show the ten most popular mobile retail sites in the UK. They are, as you may expect, almost the same as the top desktop sites, with the exception of Apple.
So, since these retailers have the most popular sites, (and they must be aware of this from their own analytics) you would expect that they have optimised for mobile users.
I've been taking a closer look at the sites..
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by Graham Charlton
19 June 2013 12:55pm
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Persuasion is a hot topic. But do you also know which of your customers you can persuade?
I recently talked to one of the leading figures in Data Science, Eric Siegel, author of Predictive Analytics. And he concludes that organizations in essence don’t just want to know what consumers will do – they want to know what they can do about it.
I never really thought about it that way, but it makes sense right?
It turns out that it's not that interesting to know what customers will do. Knowing a customer will click, or doesn't click, will move left or move right, isn't useful data. The key is to know which of your customers you can persuade to behave the way you want them to.
By focusing on persuadables marketers can achieve better results. Next to that, it could just help improve marketing's reputation.
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by Arjan Haring
19 June 2013 11:15am
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Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC).
And when Tim Cook unveiled a new operating system and some product upgrades, many of us were a little disappointed, having hoped for a shiny new and exciting smart phone or tablet.
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by Geoff Galat
19 June 2013 10:08am
1 comment
Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.
Major brands and agencies battle it out each year in June to win one of the highly-coveted Lion trophies presented at four award ceremonies throughout the week.
The Social@Ogilvy team is on the ground at Cannes, gathering insight into what some of the key messages are during this seven day festival.
Here are four insights from day one highlighting what some of the top minds in the advertising and marketing worlds are thinking about in 2013.
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by Heather Taylor
18 June 2013 18:17pm
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Chief Marketing Officers need to become the “Consumer SME” for their company and make business decisions based on consumer needs to achieve loyalty and repeat business.
Consumers are the most important asset to any business. Without consumers buying a product or service, there will no longer be products or services to sell.
Knowing the consumer is the key driver to business success. Chief Marketing Officers (CMOs) need to take strides at becoming the “Consumer SME” for their company and make business decisions based on consumer needs to ultimately achieve loyalty and repeat business.
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by Glen Hartman
18 June 2013 17:20pm
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As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.
After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don’t have a marketing or sales presence, or a country-specific website.
Quite frankly, Facebook has been underwhelming for sales generation.
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by Philip Rooke
18 June 2013 16:10pm
2 comments
Pete Low is a Games Designer at Chunk, a digital content agency based in Glasgow. Here he explains what he does for a living, and why he loves his job after 17 years in the games industry.
If you're on the hunt for a new challenge then check out Econsultancy's digital jobs board.
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by Chris Lake
18 June 2013 13:56pm
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