Digital Marketing Blog

Facebook ads performing badly?

Facebook advertising is performing poorly for some advertisers, with click through rates for some campaigns reported to be as low as 0.04%.

The Reach Students blog reports that the campaigns they have run using Facebook's flyer ads have produced disappointing results, with its most recent campaign delivering a mere 0.04% clickthrough rate on 1.4m page impressions.

The average clickthrough for a banner ad is around 0.2%, so Facebook appears to be underperforming, but why?

by Graham Charlton 16 July 2007 12:45pm 0 comments

Mobile users rarely read emails - study

Mobile users mainly rely on their laptops and PCs to view emails, according to new research.

ExactTarget's mobile email marketing study (pdf) found 88% regularly review messages on computers after first checking them via their handsets.

by Graham Charlton 16 July 2007 09:47am 0 comments

Windows Live Hotmail: how will it impact your marketing?

B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages.

We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail.

by Henry Hyder-Smith 16 July 2007 08:30am 3 comments

Revealed: world's top 10 user experience gurus

As part of our recent usability research, we asked respondents to name their favourite gurus in the field of user experience, with the aim of producing a Hall of Fame.

by Linus Gregoriadis 13 July 2007 18:34pm 8 comments

Business benefits of SEO

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few...

by Graham Charlton 13 July 2007 14:35pm 10 comments

Yahoo! finalises Right Media buyout

Yahoo! has completed its acquisition of online ad exchange Right Media; giving it a boost in its battle with Google and others in the internet ad space.

The deal, first announced in April, sees the web giant picking up an ad sales platform that it claims is used by more than 20,000 buyers and sellers a day.

by Richard Maven 13 July 2007 14:30pm 0 comments

Brands are still important online - study

Brands are still an important influence on online consumers, according to a new study by AOL and the Henley Centre.

However, the research also asserts that customers are becoming less loyal to brands as a result of their online experience.

by Graham Charlton 13 July 2007 14:00pm 0 comments

Yahoo! searchers suggest fix to buggy new feature

Yahoo! engineers had to start fixing a bug in a new live search feature, just a day after announcing the addition.

Yahoo! Search's Kevin Lee introduced the new Search Suggest function, which offers suggestions on search terms as a user types.

by Robert Andrews 13 July 2007 13:00pm 0 comments

Google bans ads for controversial drug

Google has announced it will ban online advertisements for an appetite suppressant that has come under fire in medical circles.

The search giant contacted some advertisers to inform them it would stop taking ads for ephedrine-based products "in the coming weeks".

by Robert Andrews 13 July 2007 12:00pm 1 comment

Online video guide Tvtrip nets funding

European start-up Tvtrip, which provides online video guides for travellers, has received $4.8m (£2.3m) in funding from Balderton Capital and Partech International.