Digital Marketing Blog
Quite rightly there is increasing amounts of talk about 'social media' online. The jury is still out on the real value of some areas of social media and networks, but one area where the value is currently most apparent is using network analysis to help optimise your natural search engine rankings (SEO), largely by identifying suitable sites to get inbound links from.
But what with the internet being so big, and growing so fast, it has been hard to make any practical sense of all the network data available. Recently I came across a tool which showed me the potential power of visualising these relationships...
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by Ashley Friedlein
06 August 2007 12:09pm
3 comments
Amazon has confirmed plans to take on Google Checkout and PayPal with the launch of a rival payment system for etailers.
Dubbed the Amazon Flexible Payment Service (FPS), the system forms part of the etailer’s Web Services programme and allows firms to create checkout facilities with a set of developer tools.
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by Richard Maven
06 August 2007 09:21am
0 comments
E-consultancy has just published a
User Experience Roundtable Briefing
based on a lively discussion which took place in London last month.
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by Linus Gregoriadis
03 August 2007 12:48pm
2 comments
Growing mobile internet uptake and use of rich media is helping to boost the online ad market across the Channel in France, according to a new report by eMarketer.
While the report says French firms have been relatively slow to advertise and market online, it estimates that the country’s online ad market will grow more than 34% this year, and total more than $4bn by 2011.
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by Richard Maven
03 August 2007 09:58am
0 comments
John Dvorak at PCMag has written a truly crazy article called ‘Bubble 2.0 coming soon’, which contains some truly ludicrous statements that are so far wide of the mark that I’m currently finding it difficult to breathe properly.
It might be linkbait but hey, here's the link, and it is well worth a read. My contrarian response comes after the jump...
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by Chris Lake
02 August 2007 18:59pm
4 comments
A majority of visitors to websites of monthly magazines in the US are accessing the content online rather than paying for a copy, according to a survey by Nielsen//NetRatings and MRI.
An average of 83% of visitors to the sites of the 23 high circulation monthlies that were featured in the study did not read the magazine offline.
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by Graham Charlton
02 August 2007 14:41pm
0 comments
It’s officially summer, despite the dodgy weather, which means it’s time once again for our annual summer party!
The date for your diary is Wednesday 15th August and the venue is in Clerkenwell, in central London. More details to be announced in due course.
E-consultancy lives in Lemon Studios, alongside a bunch of other internet businesses, which is why this is known as the Lemon Studios Summer Party. It promises to be a fun night...
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by Chris Lake
02 August 2007 11:43am
0 comments
Club Penguin, the children's virtual world, has been acquired by Disney in a deal worth up to $700m (£344.5m).
The media giant will pay $350m upfront for the fast growing site - which had reportedly been a $500m target for Sony.
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by Graham Charlton
02 August 2007 09:36am
0 comments
Etailing giant Amazon is reportedly close to launching an online payment system to rival Google Checkout and eBay’s PayPal.
TechCrunch reports that the move would extend the etailer’s existing Amazon Payments service, which is used by third party sellers on its site.
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by Richard Maven
02 August 2007 09:24am
0 comments
Thousands of online and mail order retailers have been hit by technical problems at payment service provider Protx.
The BBC reports that sites were left unable to receive payments today after an upgrade at the company went wrong.
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by Richard Maven
01 August 2007 16:52pm
10 comments
