Digital Marketing Blog
A US pay-per-click marketing agency has complained the current rate of the dollar against sterling leaves UK advertisers with an unfair advantage over their American counterparts.
The pound yesterday rose to a new high of $2.0170 - and concern is growing Stateside.
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by Robert Andrews
03 July 2007 08:32am
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Hotel group Crowne Plaza has set up free meetings facilities in Second Life to promote its brand to businesses in the virtual world.
On the company’s ‘The Place to Meet Island’, launched at the end of last month, firms can reserve “secure, private meeting rooms” equipped with streaming audio, video, presentation and image viewing abilities.
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by Richard Maven
03 July 2007 08:23am
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The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.
The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.
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by Ken McGaffin
02 July 2007 14:32pm
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Yahoo! has introduced a new service that allows advertisers to customise display ads to browsers' age, gender, location and online behaviour.
The SmartAds system, to be introduced today, enables variations of firms' ads to be submitted to Yahoo!'s network with the most relevant version being matched to web surfers' profiles.
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by Graham Charlton
02 July 2007 11:00am
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One of the first AdSense advertisements in a YouTube video has been spotted in the wild.
The video in which the ads are embedded includes two tell-tale yellow segments in the time seek bar.
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by Robert Andrews
02 July 2007 09:00am
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Google is among a host of web firms facing a lawsuit from companies complaining about programmes that place online ads on unused, parked domain names.
Vulcan Golf filed the complaint in Illinois arguing the practice, by which individuals register attractive domain names but place only ads on them, is a "shocking and egregious, intentional, bad faith scheme to generate revenue and profit from illegal and deceptive actions".
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by Robert Andrews
02 July 2007 08:51am
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Supermarket giant Tesco is planning to provide a website for private sellers to list their property for sale without the need for an estate agent.
According to the Telegraph, private sellers will be able to list their houses for £199, with viewings and offers arranged through the site. Customers will also get a Tesco 'for sale' sign.
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by Graham Charlton
02 July 2007 08:45am
2 comments
UK startup Wonga has received £3m in funding for its upcoming quickfire online loans service.
The soon-to-be-launched UK site says it will give decisions on whether to loan money to borrowers within 30 minutes, faster than any other loan provider.
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by Graham Charlton
29 June 2007 15:15pm
1 comment
Google has launched a pilot programme that will provide funding to developers using its gadget API to develop their own applications.
Under the scheme, developers can apply for a grant if their app is in Google's gadgets directory and has at least 250,000 weekly page views.
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by Graham Charlton
29 June 2007 12:00pm
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A survey of the UK's home computing habits has revealed that over-55s are the most frequent home PC users in the UK.
The Microsoft survey of 1,000 UK PC users found that 95% of those aged 55 and over used the internet on a daily basis, compared with 85% of 16-24 year olds. Seventy seven percent of the group go online more than once a day, compared with 72% of 16-24s.
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by Graham Charlton
29 June 2007 11:56am
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