Digital Marketing Blog

Threadwatch to shut on Friday

Threadwatch, a web community dedicated to posting and discussing internet marketing news, will close on Friday, its proprietor said.

Aaron Wall explained that he did not have the time to take the site mainstream, counter competition from a growing number of blogs and keep contributors on the straight and narrow, thanks to new personal commitments.

by Robert Andrews 27 June 2007 09:08am 0 comments

CNN.com to revamp news site

CNN is planning to relaunch its main news site in July with a major redesign and a number of Web 2.0 features, extending the site's choice of video and user-generated content.

CNN homepage

by Graham Charlton 26 June 2007 17:58pm 1 comment

Man Utd to expand its digital fan base

Manchester United is looking for a strategic partnership with a marketing group in a push to build the club's online fan base to 50m worldwide.

According to The Guardian, Man Utd is in talks with WPP, Publicis, Omnicom and McCann Worldgroup over the scheme.

by Graham Charlton 26 June 2007 14:40pm 0 comments

International domains on ICANN agenda

Overseas businesses may soon be able to register domain names with foreign characters.

The Internet Corporation for Assigned Names and Numbers (ICANN) is meeting in Puerto Rico this week to discuss allowing characters with accents or in entirely different scripts to be added to the internet system.

by Robert Andrews 26 June 2007 13:02pm 0 comments

Interview: ValueClick Europe CEO Carl White

ValueClick Europe CEO Carl White talks about consolidation, integrated marketing, behavioural targeting and the influence of Google.

by Richard Maven 26 June 2007 11:33am 0 comments

Internet radio goes silent today

Many internet radio services will go silent today in protest at plans to increase royalty fees paid by web broadcasters.

Many US web broadcasters have protested that the royalty hikes, which will be backdated to January 2006, will put them out of business, as well as reducing the choice availble for listeners.

by Graham Charlton 26 June 2007 11:25am 0 comments

Plaxo relaunches 'smart address book'

Plaxo has relaunched its 'smart address book' service, which lets users share data between address and calendar programs from Microsoft, Google, AOL and others.

Plaxo 3.0, in addition to simplifying the synchronisation process, is now available in in seven languages, including French, German, Japanese, Portuguese, Simplified Chinese, and Spanish.

by Graham Charlton 26 June 2007 11:22am 0 comments

Online ad spend continues to rise

Increasing online spend helped the UK ad market grow 3% to £4.2bn in the first quarter, the highest Q1 increase since 2005, according to new Advertising Association (AA) figures.

Only the outdoor, cinema, and internet sectors saw an increase in spending, with the web ad market growing 42% from the first quarter of 2006.

by Graham Charlton 26 June 2007 09:49am 0 comments

PR firm adopts 'social media press release'

Online PR firm webitpr has devised a 'social media news release' - a press release specifically designed for the internet.

The webitpr release claims to be the first of its kind to be released in the UK, and was inspired by a template produced by last year by Todd Defren at US PR firm SHIFT Communications.

Stephen Davies, who maintains an excellent online PR blog, is the subject of the release - he has joined webitpr.

by Graham Charlton 25 June 2007 18:17pm 0 comments

Paid search - brand term strategies

Research has shown that branded search terms can offer the highest conversion rates, so it is vital that you are making the most from your brand searches.

While you may already rank well in the organic search results for your brand-related terms, it can still be useful to buy your terms for paid search.

Here are six recommendations for brand term strategies:

by Graham Charlton 25 June 2007 15:36pm 0 comments