Digital Marketing Blog
Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.
Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.
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by Graham Charlton
21 June 2007 10:00am
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Yahoo! has bought Rivals.com, a US site for fans of college and high school sport, for a reported $100m.
It's the first acquisition since CEO Terry Semel stepped down from his post this week to be replaced by Jerry Yang.
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by Graham Charlton
21 June 2007 08:46am
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YouTube could overtake bbc.co.uk as the UK’s most popular entertainment site “within weeks”, according to Hitwise.
The measurement group says YouTube is rapidly closing the gap on the Beeb's flagship site in terms of share of UK visits.
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by Richard Maven
21 June 2007 08:42am
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Veoh, the online video site, has launched a downloadable player for users to access its content, making the viewing experience as near to TV as possible.
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by Graham Charlton
20 June 2007 14:00pm
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Just under four fifths of internet shoppers are happy with the retailers they use online, according to new figures from the IMRG.
The report found that the web was customers' preferred channel for two categories of goods - 64% of respondents preferred to buy books, DVDs and CDs online, while 56% preferred to shop online for travel bookings and tickets.
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by Graham Charlton
20 June 2007 12:00pm
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News Corporation is reportedly considering a deal with Yahoo! that would see the group transferring its social network MySpace to Yahoo! in return for a 25% stake in the combined company.
The Times is reporting that negotiations between the two companies are tentative, and may be under threat after Terry Semel's replacement by Jerry Yang as Yahoo CEO.
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by Graham Charlton
20 June 2007 10:50am
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Any decision on a website's navigation is critical to usability, findability, accessibility and SEO. It can be difficult to undo if you select a poor design. So usable navigation is best established early on in a web project.
There are many different examples of main navigation systems, (i.e. the main method for accessing content in different site sections) but the 'three Cs' of convention, consistency and context are important whatever the design.
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by Graham Charlton
20 June 2007 10:00am
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Google Maps has created a facility that allows users to add reviews and ratings for listed businesses.
The search giant's maps site has long aggregated consumer views from reviews sites around the web, but now allows users to add their own views directly on the map.
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by Robert Andrews
20 June 2007 09:00am
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Britons who refuse to shop online due to security fears could be missing out on annual savings of £175m to £375m, according to a government study.
The Office of Fair Trading's Internet Shopping study (pdf) found a high level of worry among consumers about risks involved in using credit cards to make web payments - but it's worry that is often unnecessary.
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by Robert Andrews
20 June 2007 08:28am
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Trivop, the recently launched video guide for hotels, has just closed a round of early-stage funding from angel investors.
According to Travolution, the French startup has received around EU600,000 (£405,000) from seven angel investors including Loic Le Meur, chairman of Six Apart Europe; Morten Lund, who has previously invested in Skype; and the founders of Pixmania, Steve and Jean-Emile Rosenblum.
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by Graham Charlton
20 June 2007 08:25am
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