Digital Marketing Blog

Txt msg T-shirt alerts marketers

A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.

Reactee is a T-shirt on which companies and organisations can print a message including a unique text code.

by Robert Andrews 18 June 2007 11:00am 0 comments

PartyGaming takes ads to offset US gaming ban

London-listed online casino operator PartyGaming is to run web advertisements to make up for the impact of recently-introduced US anti-gambling laws.

The company has signed with the Traffic Marketplace advertising network to place ads on PartyPoker.com and PartyPoker.net in the US.

by Robert Andrews 18 June 2007 10:10am 2 comments

Music Station plans October launch in UK

Music Station, a new service offering all-you-can-eat music downloads to mobiles, is reportedly planning to launch in the UK in October.

The Independent says Omnifone, Music Station’s owner, is in talks with Carphone Warehouse over a deal to preload the service onto new handsets.

by Richard Maven 18 June 2007 10:07am 0 comments

Powerset to launch a natural language search engine

Powerset is a San Francisco based startup which is generating a fair amount of buzz around its product - a natural language search engine which aims to 'break the confines of keyword search'.

Powerset

by Graham Charlton 15 June 2007 15:00pm 1 comment

How to maintain your email reputation

Reputation is a crucial factor in the success of your email strategy, so what are the factors that affect how recipients view you?

Ken Magill of Direct has had a look at the issue, talking to Deirdre Baird of email delivery auditing firm Pivotal Veracity about three key metrics that affect reputation.

by Graham Charlton 15 June 2007 14:00pm 0 comments

Altoids, Yahoo! go gay for virtual branding

Altoids, the mint, is embarking on a Second Life branding campaign with a difference - it is sponsoring Gay Pride Month inside the virtual world.

by Robert Andrews 15 June 2007 13:00pm 0 comments

Fifth of Father's Day shoppers go online

Around a fifth of American shoppers will go online to buy their dad a gift this Father's Day, according to new research.

The National Retail Federation found 18.7% of people will turn to an e-commerce store to buy a gift for the occasion, which is marked this weekend.

by Robert Andrews 15 June 2007 12:00pm 1 comment

VC firm invests £2 million in Clash-Media

Congratulations to online lead generation specialist Clash-Media which has raised £2 million following an investment by venture capital firm MMC Ventures.

by Linus Gregoriadis 15 June 2007 10:17am 0 comments

Xing inks partnership with ZoomInfo

German based business network Xing has formed a partnership with ZoomInfo, a US-based business information search engine, in a deal which could potentially give it a larger network than LinkedIn.

It also marks a move into the English speaking world for Xing, and gives its members access to profiles of nearly 36m business people and 3.8m companies.

by Graham Charlton 15 June 2007 08:50am 1 comment

BBC, ITV and Channel 4 to partner for web TV?

BBC, ITV and Channel 4 are in talks about partnering to launch an on-demand broadband TV service, according to The Guardian.

A source told the paper that the new service would "do for broadband what Freeview did for digital television". It has been dubbed 'Project Kangaroo'.

by Graham Charlton 15 June 2007 08:29am 0 comments