Digital Marketing Blog

Welovelocal launches local listings site

Welovelocal is a recently-launched local listings directory that serves the London area at the moment, but plans to expand the service to the rest of the UK.

by Graham Charlton 18 June 2007 15:59pm 1 comment

Makeover planned for eBay

eBay is planning some major changes to its site in a bid to make it more appealing to buyers and boost its auction revenues.

The changes, announced at the eBay Live event in Boston by chief executive Meg Whitman, will focus on improving eBay's homepage and search results.

by Graham Charlton 18 June 2007 13:00pm 0 comments

Virtual shopping mall to launch in UK

Japanese internet mogul Hiroshi Mikitani has apparently set his sights on the UK’s booming etail market with plans to launch his ‘virtual shopping mall’ here next year.

The Rakuten owner wants to attract UK retailers and consumers to the site, which generates leads for partners in return for monthly membership fees and a 2%-5% cut of sales.

by Richard Maven 18 June 2007 12:00pm 0 comments

Txt msg T-shirt alerts marketers

A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.

Reactee is a T-shirt on which companies and organisations can print a message including a unique text code.

by Robert Andrews 18 June 2007 11:00am 0 comments

PartyGaming takes ads to offset US gaming ban

London-listed online casino operator PartyGaming is to run web advertisements to make up for the impact of recently-introduced US anti-gambling laws.

The company has signed with the Traffic Marketplace advertising network to place ads on PartyPoker.com and PartyPoker.net in the US.

by Robert Andrews 18 June 2007 10:10am 2 comments

Music Station plans October launch in UK

Music Station, a new service offering all-you-can-eat music downloads to mobiles, is reportedly planning to launch in the UK in October.

The Independent says Omnifone, Music Station’s owner, is in talks with Carphone Warehouse over a deal to preload the service onto new handsets.

by Richard Maven 18 June 2007 10:07am 0 comments

Powerset to launch a natural language search engine

Powerset is a San Francisco based startup which is generating a fair amount of buzz around its product - a natural language search engine which aims to 'break the confines of keyword search'.

Powerset

by Graham Charlton 15 June 2007 15:00pm 1 comment

How to maintain your email reputation

Reputation is a crucial factor in the success of your email strategy, so what are the factors that affect how recipients view you?

Ken Magill of Direct has had a look at the issue, talking to Deirdre Baird of email delivery auditing firm Pivotal Veracity about three key metrics that affect reputation.

by Graham Charlton 15 June 2007 14:00pm 0 comments