Digital Marketing Blog

Strategies for finding the right email frequency

Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.

Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.

by Graham Charlton 13 June 2007 10:01am 0 comments

Yahoo! goes blue for search results

Yahoo! is testing a new design approach for its search pages, topped by a distinctive shiny blue bar.

by Robert Andrews 13 June 2007 09:56am 0 comments

Google Analytics out of beta, new features added

Google's Analytics traffic analysis web software has come out of beta and has added a number of new features.

The previous iteration of the service, which was rolled out in November 2005 after Google acquired Urchin, was plagued with problems but will now be switched off on July 18.

by Robert Andrews 13 June 2007 09:23am 0 comments

Nestoria used as an example of Google Maps API

Congratulations to UK property search engine Nestoria following the news that it has been selected by Google for a case study on the use of the Google Maps API.

by Graham Charlton 12 June 2007 15:05pm 0 comments

ITV launches first phase of on-demand service

ITV is currently in the middle of a revamp of its online offering, and has today launched the first part of its on-demand 30-day TV catch-up service.

by Graham Charlton 12 June 2007 13:38pm 0 comments

Interview: Xavier Vallée on Avis' blogging strategy

When Avis Rent A Car launched a blog earlier this year, one of the first comments was from a shareholder questioning its cost.

But Xavier Vallée, the firm’s UK head of marketing, believes its investment has provided value for money across a range of activities, including branding, PR, customer service and product development. Here, he talks about how Avis manages the blog and how it has improved its dialogue with customers.

by Richard Maven 12 June 2007 12:26pm 1 comment

Yahoo!-Overture victims receive compensation

Yahoo! is paying thousands of pounds each to clients that claim to have been left out of pocket by discrepancies in its search marketing service.

Customers had filed a class action lawsuit in the US after noticing errors in the budgeting system used by Yahoo!'s Overture marketing platform.

by Robert Andrews 12 June 2007 10:29am 0 comments

Calacanis turns to LinkedIn for help with search engine

Jason Calacanis has been on LinkedIn, asking users of the social network what he can do to improve Mahalo, his recently launched human-powered search engine.

Search Engine Roundtable is reporting that Calcanis went on LinkedIn answers to get some free advice about the direction he should take with his search engine.

by Graham Charlton 12 June 2007 10:25am 1 comment

Growing Gumtree branches into UK's big league

Classified advertising community Gumtree has broken into the list of the UK's top 20 retail sites after strong post-Christmas growth.

The site, which started in 2000 and enjoys a strong user base Down Under, saw its share of visits increase 69% annually last month and 35% over the last six months, according to Hitwise.

by Robert Andrews 12 June 2007 09:01am 0 comments