Digital Marketing Blog

Baidu to launch in Europe?

Baidu, China's biggest search engine, is reportedly planning to take on rival Google in the European market, with the company expected to launch a European version of its search engine.

Baidu has so far held off competition from Google to remain the biggest search player in China - it has 58% market share, compared with Google's 17%.

by Graham Charlton 06 June 2007 14:41pm 1 comment

Shopping traffic from Google, MySpace balloons

An increasing amount of traffic to e-commerce sites is coming from Google, according to new stats.

The proportion of visits shopping and classifieds sites received from the search engine almost doubled from 8.7% in May 2006 to 15.55% last month, Hitwise US reported.

by Robert Andrews 06 June 2007 12:44pm 1 comment

Etsy stages crafty e-commerce classes

Etsy, a website that turns painters, seamstresses and cushion-makers into online retail mavens, is holding e-commerce classes with a difference - they're all in the real world.

Launched in 2005, the site allows members to buy and sell handmade items from individual storefronts and has become regarded as an eBay of sorts for the crafts world.

by Robert Andrews 06 June 2007 11:09am 0 comments

Lala launches free streaming music service

Silicon Valley startup Lala.com has just gone live with an alternative plan to encourage music downloads.

It is offering free, on-demand streamed music through its site in the hope that enough users will buy CDs and download tracks to make it profitable.

by Graham Charlton 06 June 2007 09:57am 0 comments

eBay to auction radio ads

eBay has launched another foray into the ad market – this time as a broker of airtime on over 2,000 radio stations in the US.

The move expands on an existing venture by the auction giant into cable TV ad sales.

by Richard Maven 06 June 2007 09:45am 0 comments

Interview: Paul Cook, CEO of PositiveFeedback

Paul Cook is CEO of PositiveFeedback, a firm that provides targeting tools for online retailers and for ad agencies.

by Richard Maven 05 June 2007 14:56pm 0 comments

Ask revamps its search engine

Ask.com has launched Ask3D, a revamp of its search engine, which delivers results from a range of media types, as well as offering a new method of navigation.

Ask.com

by Graham Charlton 05 June 2007 12:53pm 0 comments

Amazon increases its investment in China

Amazon has expanded its investment in Chinese Internet company Joyo.com, which the company bought for $75m in 2004.

Chief Executive Jeff Bezos told the Wall Street Journal that Amazon would invest more capital into China, where it trails behind its biggest local competitor, Dangdang.com.

by Graham Charlton 05 June 2007 12:51pm 0 comments

Yahoo! unveils Panama APIs

Yahoo! has released a set of application programming interfaces (APIs) that allow advertisers to tailor their experience with the company's search marketing platform.

Three levels of tweaking capability are available to developers, each of which allows for customisation of the out-of-the-box new Panama engine, which was released in the UK last week.

by Robert Andrews 05 June 2007 09:04am 0 comments