Digital Marketing Blog
Google has issued a strong defence of its privacy practices after facing criticism in a report issued by a London-based human rights group.
Privacy International assessed privacy at popular internet destinations, including Amazon and AOL.
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by Robert Andrews
11 June 2007 09:43am
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Around half of all online purchases are preceded by a search, so landing pages can be vital to the success of your e-commerce plans.
The trick is to consider the mindset of your visitor and provide just enough information to persuade them to purchase, but not too much so that they are distracted.
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by Graham Charlton
08 June 2007 13:30pm
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Not content with a huge windfall from the sale of filtering company SurfControl, Steve Purdham has linked up with former Genesis frontman Peter Gabriel to launch a new music downloading venture.
We7, as it is called, allows fans to download music for free, as long as they are prepared to listen to 10-second ads attached to each song. The tracks then become ad-free after four weeks.
We caught up with Steve to ask about his plans for the service, and what interest he has managed to generate from labels and advertisers.
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by Richard Maven
08 June 2007 12:30pm
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Coca-Cola has moved further into the realm of mobile marketing with the launch of a social networking site for young cellphone users.
Dubbed Sprite Yard, the site will allow members to create profiles, upload pictures and meet friends, and will initially target China and the US.
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by Richard Maven
08 June 2007 11:30am
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Amazon has extended its controversial patent on "1-Click" shopping to include items bought as gifts for others.
The original 1999 patent allowed customers to purchase products with just one click after entering their address and credit card details for upfront storage. but drew fire including a boycott when Amazon sued rival Barnes & Noble for using a similar method.
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by Robert Andrews
08 June 2007 10:30am
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The businessman who pioneered UK online grocery shopping is moving on to head up the Dixons group.
John Browett was formerly chief executive at Tesco.com, which was launched in 1996 and has probably become the world's most successful online groceries retail operation.
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by Robert Andrews
08 June 2007 09:30am
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Many organisations are wasting money on web analytics deployments because they are ill-equipped to make the most out of data, according to new research.
The global survey (pdf) of attitudes among analytics providers and end-users, billed as the largest so far, found that analytics was still misunderstood by the vast majority of firms.
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by Richard Maven
08 June 2007 08:40am
1 comment
More good news from the online ad sector across the Atlantic – internet ad revenues grew to a record of $4.9bn (£2.5bn) in the first three months of this year, according to new
research
from the Interactive Advertising Bureau (IAB).
The figure represents a 26% increase year on year and a 2% jump from the last quarter of 2006.
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by Richard Maven
07 June 2007 11:44am
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Security experts have issued warnings over a bogus chain email claiming to offer hundreds of pounds in M&S vouchers.
The message, seeking to exploit the success of viral campaigns such as Threshers’ last year, promises the vouchers to recipients that forward it on to at least eight people.
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by Richard Maven
07 June 2007 10:55am
1 comment
Google has extended a ban on online gambling providers' use of AdWords to include even services that are free to consumers.
Both Yahoo! and Google outlawed ads for internet casinos and poker services back in 2004, drawing ire from the industry, which many say benefits from online advertising more than others.
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by Robert Andrews
07 June 2007 10:03am
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