Digital Marketing Blog
Lending Club, a P2P lending community on Facebook, seems to have found some early popularity among the social network's users.
Lending Club launched when Facebook opened up to widgets on May 24th. Since then it has approved 27 loans worth over $100,000, with $212,650 in lending due to go through in the next 12 days, according to TechCrunch.
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by Graham Charlton
21 June 2007 15:41pm
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Music download website We7 has struck a deal with indie record label V2 to provide content for its service.
V2 will make its back catalogue available for download on We7, including music from Bloc Party, Stereophonics and others. The label will also make tracks from new artists available on the site.
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by Graham Charlton
21 June 2007 15:37pm
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French search engine Exalead is now growing its user base faster than Google or any of its rivals.
The site grew its share 16.1% between April and May, while Google grew 0.4%, Yahoo! fell 7.1% and MSN was down 5.6%, according to XiTi Monitor.
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by Robert Andrews
21 June 2007 12:00pm
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Skincare products line Neutrogena will sponsor a whole character in the popular internet video drama Lonelygirl15.
The Johnson & Johnson company has inked a two-month deal that will add to the plot a 22-year-old Neutrogena scientist who helps lead character Bree develop a serum to defeat an evil organisation known as The Order.
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by Robert Andrews
21 June 2007 11:00am
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Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.
Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.
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by Graham Charlton
21 June 2007 10:00am
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Yahoo! has bought Rivals.com, a US site for fans of college and high school sport, for a reported $100m.
It's the first acquisition since CEO Terry Semel stepped down from his post this week to be replaced by Jerry Yang.
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by Graham Charlton
21 June 2007 08:46am
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YouTube could overtake bbc.co.uk as the UK’s most popular entertainment site “within weeks”, according to Hitwise.
The measurement group says YouTube is rapidly closing the gap on the Beeb's flagship site in terms of share of UK visits.
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by Richard Maven
21 June 2007 08:42am
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Veoh, the online video site, has launched a downloadable player for users to access its content, making the viewing experience as near to TV as possible.
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by Graham Charlton
20 June 2007 14:00pm
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Just under four fifths of internet shoppers are happy with the retailers they use online, according to new figures from the IMRG.
The report found that the web was customers' preferred channel for two categories of goods - 64% of respondents preferred to buy books, DVDs and CDs online, while 56% preferred to shop online for travel bookings and tickets.
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by Graham Charlton
20 June 2007 12:00pm
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News Corporation is reportedly considering a deal with Yahoo! that would see the group transferring its social network MySpace to Yahoo! in return for a 25% stake in the combined company.
The Times is reporting that negotiations between the two companies are tentative, and may be under threat after Terry Semel's replacement by Jerry Yang as Yahoo CEO.
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by Graham Charlton
20 June 2007 10:50am
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