Digital Marketing Blog

Europe 'lags behind' on cross-border e-commerce

Europe is struggling to deal with cross-border e-commerce, according to a new report by the Internal Market Committee of the European Parliament.

Despite the potential for online shopping across Europe, consumer confidence is low when it comes to buying online from abroad - only 6% do so, the report says.

by Graham Charlton 15 May 2007 11:16am 1 comment

AdMob shakes up Coke mobile campaign

Coca-Cola has picked mobile advertising exchange AdMob to deliver user-generated video ads to consumers' handheld devices.

The new campaign targets mobiles with video functionality, displaying Coke banner and text link ads on content sites and linking to a branded landing page.

by Robert Andrews 15 May 2007 09:47am 1 comment

Yahoo! sued over ad technology

A group of Yahoo! investors has launched a class action lawsuit against the portal, claiming it concealed falling user numbers attributed to deficient advertising systems.

Yahoo!'s stock market value fell sharply late last year after concern about the effectiveness of its search marketing platform and CEO Terry Semel's leadership of the many-headed company.

by Robert Andrews 15 May 2007 09:20am 0 comments

Introducing the 'Chief Listening Officer'

God provided a great model for communication when he gave us two ears and one mouth. But marketing - the function that leads customer dialogue - tends to focus on outbound communication.

In today’s web connected world, is that still an appropriate model?

by David Jackson 15 May 2007 07:30am 0 comments

Amazon snaps up camera review site

London-based digital photography site dpreview.com has been bought by Amazon in a deal showing the value of trusted reviews on niche products.

Started as a hobby site nine years ago, dpreview specialises in independent reviews of digital cameras and accessories, as well as discussions forums and buyers’ guides.

by Richard Maven 14 May 2007 18:48pm 0 comments

Nestoria launches in Spain

Property website Nestoria is set to launch a version of its vertical search engine in Spain.

Nestoria Espana

by Graham Charlton 14 May 2007 15:00pm 1 comment

Why bother with Web Analytics?

Web Analytics is about understanding how your website is being used in order to optimise performance.

Effective use of analytics can help you find out which visitors are most likely to convert into customers or subscribers and use this insight to optimise marketing spend.

Here’s why we think you need to invest in Web Analytics…

by Graham Charlton 14 May 2007 13:16pm 1 comment

More banks to roll out home chip and pin devices

All the UK's major banks, except HSBC, are reportedly to insist that customers use home 'chip and pin' devices for online banking, in an effort to stamp out fraud.

The Guardian reports that millions of the handheld devices will be sent out, free of charge, to online banking customers over the next six months.

by Graham Charlton 14 May 2007 13:10pm 0 comments

New service offers contextual advertising for videos

The latest service to enter the online video advertising space is due to launch today - and it's all about text.

Adap.tv analyses the content of video clips, finds related text link advertisements and overlays them on the footage.

by Robert Andrews 14 May 2007 10:48am 0 comments

Is mobile search set to take off?

The release of Google Maps Mobile last week in the UK got a distinct lack of coverage, yet it is a tool that underpins the huge opportunities for local mobile search.

These are currently drastically under-exploited - indeed, local mobile search is where the real value of mobile search lies, i.e. search in relation to your physical location.

by Duncan Jennings 14 May 2007 08:30am 0 comments