Digital Marketing Blog

Future of online ... E-consultancy publishes briefing

E-consultancy has just published a Future of Online briefing, the latest in a series of roundtable reports which are free to registered users.

by Linus Gregoriadis 10 May 2007 12:21pm 0 comments

Mpire widgets give affiliate e-commerce opportunity

US online shopping gateway Mpire has launched a number of widgets designed to generate revenue for Amazon and eBay affiliates.

The widgets, when displayed on a user's web page, chart trends across a range of retail product categories, each allowing site visitors to make a purchase that is linked to a publisher's affiliate account.

by Robert Andrews 10 May 2007 09:42am 0 comments

New ad measuring guidelines for Ajax

The association representing online advertisers in the US has moved to address the problem that leaves hits on modern, Ajax-based pages unable to be tracked.

The Interactive Advertising Bureau (IAB) has released a new set of guidelines for measuring rich web applications.

by Robert Andrews 10 May 2007 09:05am 1 comment

Last.fm moves into video

Web radio site Last.fm is set to launch a video service this week, using the same model it currently employs for song recommendations to provide users with music videos.

The content will intially be provided by independent labels, including Warp, Ninja Tune, and Mute, but last.fm hopes eventually to build the "largest legal catalogue of music videos on the web".

by Graham Charlton 10 May 2007 07:21am 0 comments

Why bother with an Affiliate Marketing strategy?

Affiliate marketing is becoming an established marketing technique, complementing and sometimes replacing other types of online and offline marketing as an important channel to market.

It extends reach, allowing you to sell your goods and services via a wide range of websites, without the need for a marketing budget. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.

by Graham Charlton 09 May 2007 16:16pm 3 comments

Microsoft's embedded marketing links ruffle feathers

Microsoft has attracted criticism for using in-line embedded text ads to promote its own search engine along with its search marketing customers' messages.

The Redmond giant's adCenter programme began using the IntelliTXT method, which makes textual content into sponsored links, to attract traffic. But some adCenter clients whose ads are displayed at destination pages on Live Search have complained.

by Robert Andrews 09 May 2007 14:44pm 1 comment

Usability research attracts more than 600 participants

Those interested in online usability issues are encouraged to take part in the user experience survey which we are running in association with behavioural research consultancy Bunnyfoot.

by Linus Gregoriadis 09 May 2007 13:09pm 0 comments

Interview: Mark Clark, UK MD of GD Worldwide

GD Worldwide is an online resource for independent bands to help establish an internet presence and manage the distribution of their material. It also allows bands to create a 'backstage area' via its Usync tool.

We caught up with UK MD Mark Clark to discuss plans and progress to date...

by Richard Maven 09 May 2007 12:28pm 0 comments

Eric T. Peterson sets up new analytics consultancy

Best of luck to Eric T. Peterson, who has just announced he is jacking in the day job to form his own strategic consulting group, Web Analytics Demystified Inc .

The analytics guru is leaving his position at Visual Sciences - a move he said will allow him to provide "objective thought leadership" to the "entire web measurement community".

by Richard Maven 09 May 2007 11:44am 2 comments

Google gives its analytics tool a sexy makeover

Google Analytics has released a new version of its analytics tool, complete with a new user interface, customisable dashboards and a new email reporting tool.