Digital Marketing Blog

What role can sensory branding play in online marketing?

Many offline brands have woken up to the importance of marketing activity that appeals to all five senses, rather than just the traditional senses of sight and sound, writes Simon Harrop.

by Guest Author 04 June 2007 08:30am 0 comments

Better measurement holds the key to unlocking brand spend

Auditing sites based on unique users may be a step in the right direction but until figures are adjusted appropriately, online will lack the credibility to win serious brand spend.

The UK must adopt the same measurement standards as the US.

by Paul Cook 01 June 2007 14:00pm 0 comments

9,500 malware web pages discovered daily in May

Sophos latest report into malware threats has revealed that 9,500 infected web pages were discovered each day during May.

The online security firm's figures show that malware continues to pose a serious threat to web users, as the number of malware threats increased over April's figures.

by Graham Charlton 01 June 2007 13:19pm 0 comments

Five reasons why you need an SEO strategy

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

While paid search can get you higher up the search rankings more quickly, in the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free.

by Graham Charlton 01 June 2007 13:10pm 2 comments

Tiscali email 80% restored after spam blockage

Tiscali says it has restored email service for many customers who lost out after spammers managed to commandeer the company's mail servers.

Spammers last week managed to overcome security protections on the Italian ISP's computers to send large amounts of junk mail, resulting in many destination service providers barring mail from Tiscali users.

by Robert Andrews 01 June 2007 12:57pm 20 comments

EMI to show music videos on YouTube

EMI has concluded a content deal with YouTube to show its vast catalogue of music videos and performances on the video site.

EMI, the third largest record label, follows the other three big guns, Sony, BMG and Universal in allowing YouTube to show their artists' videos.

by Graham Charlton 01 June 2007 12:55pm 0 comments

Mobile Marketing Briefing - new report

We haven't quite hit the tipping point yet but it seems to be getting closer for mobile marketing in the UK...

The latest trends were discussed at a recent E-consultancy roundtable and have been written up in this briefing (free to registered users).

by Linus Gregoriadis 01 June 2007 12:40pm 0 comments

Establishing trust in the buying process

Establishing customer's trust is essential in online retail, there are plenty of reasons why customer may be reluctant to buy online - reports of online fraud are enough to dissuade many people from shopping online.

While nothing is guaranteed to make customers trust your website, there are many things which will damage trust, and trust is very difficult to re-establish once it is damaged.

by Graham Charlton 01 June 2007 12:02pm 2 comments

Startup directory launches

StartupSearch is a new website that gives information on the latest Web 2.0 startups, launched by a former employee of Technorati and Microsoft.

Startup Search tracks web startups, their products, key employees, investment firms, and investment partners. It also tracks the success of startups, using traffic and 'buzz' stats, from Technorati, Alexa and other sources.

by Graham Charlton 01 June 2007 09:42am 1 comment

Kids duck parents' net rules, 'risk identity'

Nearly half of British children frequently visit websites that are either forbidden by their parents or help them meet other people online, new research has found.

According to a survey of 500 people aged eight to 15 and 500 adults, 40% of kids hit websites their parents have told them not to visit.

by Robert Andrews 01 June 2007 09:38am 0 comments