Digital Marketing Blog
Broadband provider Tiscali has become the latest company to launch an on-demand TV service.
The company has teamed up with Arts Alliance Media, a European digital film distributor, to launch a new service called Movies Now, which allows users to watch or download films.
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by Graham Charlton
04 May 2007 08:10am
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Many UK companies are shooting themselves in the foot by not responding to email queries from customers quickly enough, while some are ignoring them altogether, according to research from eGain.
Staff at eGain sent emails to various UK firms in December last year, requesting information on high value products and services through web forms or email addresses on company websites.
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by Graham Charlton
03 May 2007 15:39pm
2 comments
Yahoo! has introduced a new tag that lets site owners make their core content more visible in search results.
The robots-nocontent tag allows webmasters to define areas of a page that are merely navigational elements or other secondary constructs that should be ignored by search spiders.
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by Robert Andrews
03 May 2007 11:49am
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While people queued for up to eight hours outside Topshop's Oxford Street store to be the first to get hold of the new clothing range designed by Kate Moss, Topshop's website experienced similar demand.
The Topshop site, which starting selling the Kate Moss collection online from 4am yesterday, reportedly sold out of the range within 12 hours, and UK visits to the Topshop website have doubled over the last two days.
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by Graham Charlton
03 May 2007 11:43am
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As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.
While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.
The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.
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by Damon Lightley
03 May 2007 07:30am
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If carried out correctly, a paid search campaign can be a cost-effective method of generating new revenues and repeat business, as outlined in our recent
Paid Search Marketing (PPC) Business Case
report.
Paid search is the fastest method of getting your website up the search rankings. This can be done within hours of setting up an account and selecting your keywords.
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by Graham Charlton
02 May 2007 15:41pm
1 comment
ITV unveiled its new on-demand service yesterday, and the first offering was last night's Champion's League semi-final between Liverpool and Chelsea.
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by Graham Charlton
02 May 2007 15:40pm
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The Information Commissioner may soon have the power to make spot checks of company databases, he told parliament yesterday.
The new capability would be used to ensure companies and other organisations are complying with responsibilities under the Data Protection Act.
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by Robert Andrews
02 May 2007 14:28pm
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Users of news aggregator Digg have been flooding the site with articles about a single issue - an encryption key that can be used to get around the DRM on High Definition DVDs.
After users began posting the code on the site, Digg received a cease and desist notice and blocked the stories, but that only prompted the site's users to start flooding it with articles about the code.
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by Graham Charlton
02 May 2007 14:25pm
2 comments
ASOS CEO Nick Robertson was at the centre of a firestorm six weeks ago when he labelled affiliates 'grubby'.
In this interview, his first since 'Grubbygate', Nick explains the reasons behind his decision to close down the ASOS affiliate programme. The etailer certainly doesn't seem to have been hampered by its decision...
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by Richard Maven
02 May 2007 11:01am
8 comments
